By Stephen Foster on April 12, 2012
General Motors global CMO Joel Ewanick has been busy shaking up the advertising and media buying worlds – creating a new Chevrolet agency Commonwealth from Omnicom and Interpublic and shifting the company’s $3bn media buying to Carat – partly through a desire to save $2bn costs. But he’s looking rather further into the future for [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged car marketing, car-sharing, carat, chevrolet, commonwealth, commonwealth agency, general motors, generation y, Interpublic, Joel Ewanick, John McFarland, millennials, mtv, omnicom, petrolheads, procter & gamble marketer, relayrides, scatch, viacom
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