By David O'Reilly on December 6, 2010
The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always desired, will see the end of mass advertising. These two have been so popular that [...]
Posted in Agencies, Clients, Media, News | Tagged advertising, Aleksander Orlov, charles saatchi, Frank Lowe, Gio Compario, Keith Richards, Lord Sugar, Paul O'Grady, Peter Marsh, Stephen Fry, tv
By Stephen Foster on September 24, 2010
1/The 1970s were arguably advertising’s fun decade: the 1960s had uncorked the so-called creative revolution in New York and London and agencies were happy to earn eye-watering fees without the distraction of trying to build their companies on the stock market. This was out of kilter with the times as many industrial companies were struggling [...]
Posted in Agencies | Tagged charles saatchi, Five things 1970s, Jeremy Bullmore, JWT, Peter Marsh, saatchi & saatchi
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