By Staff on July 21, 2012
WPP’s Sir Martin Sorrell (left) already has a lot on his plate, but one thing he ought to take time out to reflect on is why one of his agencies didn’t get closer to winning the £110m Tesco account which went to Wieden+Kennedy. Two of them, JWT and RKCR/Y&R, were on the long list but [...]
Posted in Agencies, Clients, Finance, News | Tagged grey, JWT, ogilvy, oystercatchers, Peter Cowie, rkcr/y&r, Sir Frank Lowe, Sir Martin Sorrell, Tesco, the red brick road, wieden+kennedy, WPP
By Stuart Smith on April 13, 2012
But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s C Suite, as has tended to be the case in the past. The first stage, [...]
Posted in Agencies, Clients, News | Tagged 24/7 real media, Asda, big price drop, Carolyn Bradley, every klittle helps, grey, JWT, Martin wood, Morrisons, new platform, oystercatchers, Paul Weinberger, Peter Cowie, Phil Clarke, profit warning, Richard Brasher, Sainsburys, shortlist, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Suki Thompson, Tesco, the red brick road, uk business, WPP, £110m pitch
By Stephen Foster on April 11, 2012
Paul Weinberger (pictured) is chairman of Tesco agency The Red Brick Road and the creative who’s nursed Tesco along for the past 20 years, first at Lowe Howard-Spink, then Lowe & Partners and then at breakaway The Red Brick Road. When Tesco followed Sir Frank Lowe and Weinberger to start-up TRBR seven years Weinberger is [...]
Posted in Agencies, Clients, News | Tagged account review, amv/bbdo, Asda, Karen Buchanan, Lowe Howard-Spink, m&c saatchi, news corporation, oystercatchers, Paul Weinberger, Peter Cowie, Philip Clarke, publicis, ruby, Sainsburys, Sir Frank Lowe, Sir Martin Sorrell, Sir Terry Leahy, Tesco, the red brick road, voadafone, WPP
By Stephen Foster on April 12, 2011
They keep doing it don’t they, these people who think they can spirit business out of WPP? But they can’t, of course, because WPP boss Sir Martin Sorrell is quick to call in the lawyers when anybody tries to leave with a client in the back pocket. Sorrell has made it his life’s work to [...]
Posted in Agencies, Clients, News | Tagged adam & eve, brand union, Crispin Jameson, David Blyth, Everystone, JWT, oystercatchers, Peter Cowie, Sir Martin Sorrell, Suki Thompson, the great game, WPP
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