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By Stuart Smith on February 10, 2012
Lapac and Rumea sound a bit like those ancient continents Gondwana and Laurea, which straddled the Earth before tectonic plates carved them into the world map we know. Actually, the parallel is not so very far off the mark. Except, the carving of these new continental landmasses is being done, even as we speak, by [...]
Posted in Agencies, Clients | Tagged Anshu Jain, citigroup, coca-cola, deutsche bank, emerging markets, Harvard Business School, India, Indra Nooyi, lapac, Muhtar Kent, Nitin Nohria, Paul Polman, Pepsi, Rakesh Kapoor, Reckitt-Benckiser, rumea, Stuart Smith, unilever, Vikram Pandit, wasp establishment
By Staff on December 7, 2011
As if Havas CEO David Jones wasn’t busy enough he’s found time to write a new book, Who Cares Wins: Why Good Business is Better Business. Here he explains why he wrote it. Six years ago, I was asked to speak at an Advertising Age Ideas Conference about redefining creativity. The key point of my [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, PR | Tagged Bart Becht, BP, corporate social responsibility, david jones, deepwater horizon, dior, egypt, GE, havas ceo, James Smith, Jeff Immelt, John Galliano, Kenneth Cole, marks & spencer, new book, one young world, Paul Myners, Paul Polman, Reckitt-Benckiser, shell, Sidney Toledano, social media, sustainability, Tony Haymard, unilever, who cares wins
By Stephen Foster on November 7, 2011
Which is quite a feat for an adman but Jones, the boss of Euro RSCG who took over as CEO of Havas this year, has clearly decided that the best way to differentiate Havas from its bigger marcoms rivals is to be the consumer’s, indeed the world’s, best friend. His latest initiative is a forthcoming [...]
Posted in Agencies, Clients, News, PR, Research | Tagged apple, arnold worldwide, coca-cola, danone, david jones, digital, Euro RSCG, havas, havas media labs, ikea, Marc Mathieu, meaningful brand index, Microsoft, Nestle, one world forum, Paul Polman, social media, unilever, who cares wins
By Stephen Foster on July 1, 2011
A few years ago David Jones, now CEO of Havas as well as Euro RSCG, had what has turned out to be the bright idea of starting the One Young World forum, an event at which the “remarkable young leaders of tomorrow” could meet grizzled industry veterans. Jones and his co-founder Kate Robertson, chairman of [...]
Posted in Agencies, Clients, News | Tagged Antony Jenkins, barclays, david jones, Euro RSCG, havas, Kate Robertson, leaders of tomorrow, nike, one young world forum, Paul Polman, PepsiCo, unilever, zurich
By Stephen Foster on June 13, 2011
It does if they’re represented in what Unilever CEO Paul Polman calls “white space” anyway, markets across the world where some Unilever brands are unavailable. Polman has told the Financial Times that he believes Unilever, now in a hotly contested five-horse race with Procter & Gamble, Nestle, Kraft and Reckitt Benckiser among the world’s consumer [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, brands, financial times, growth, Kraft, Nestle, new markets, Paul Polman, procter & gamble, Reckitt-Benckiser, unilever, white space
By Stephen Foster on March 4, 2011
Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed. Unilever CEO Paul Polman has promised to double Unilever’s sales by 2020 while at the same time reducing its [...]
Posted in Clients, News | Tagged bedo, coke zero, Keith Weed, Marc Mathieu, Paul Polman, sustainable living plan, unilever
By Stephen Foster on February 24, 2011
Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our products make small but important differences to the quality of people’s everyday lives. We have [...]
Posted in Clients, News, PR | Tagged China, corporate social responsibility, liptons tea, Paul Polman, sustainable living plan, unilever
By Stephen Foster on September 27, 2010
Unilever has announced its intention to go all out for leadership in the booming personal care sector with a $3.7bn bid for Alberto VO5 and TRESemme maker Alberto Culver. The high cash bid, Alberto Culver’s revenues are only $1.6bn, signals clearly that Unilever wants to be top in the sector and follows last year’s acquisition [...]
Posted in Agencies, Clients, Finance, News | Tagged alberto culver, havas, Interpublic, Paul Polman, sara lee, unilever, vo5
By Staff on August 4, 2010
Consumer goods giant Procter & Gamble, the world’s biggest advertiser, saw its fourth quarter profits drop by 12 per cent to $2.19bn on a five per cent sales increase to $18.93bn, blaming the drop on a $1bn increase in marketing costs. It’s also likely that a renascent Unilever under CEO Paul Polman and the ever-aggressive [...]
Posted in Clients, News | Tagged Bob McDonald, Paul Polman, procter & gamble, Reckitt-Benckiser, unilever
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