By Staff on March 31, 2012
Poor old McDonald’s is rather accident-prone just at the moment and the corporation’s mood won’t have been improved by this film made by freelance producer John Benet (pictured), reflecting on his experiences making a commercial in China with Partizan director Doug Nichol. Essentially the relentlessly positive and upbeat Chinese, who insist on ‘sunshine’ throughout their [...]
Posted in Agencies, Clients, Creative, News | Tagged China, commercial, Doug Nichol, freelance producer, irony, John Benet, McDonalds, partizan, spending power, sunshine, tbwa
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