Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium – but, somehow or other it isn’t. New figures from Nielsen show that TV took 63 per cent of global adspend last year, 4.3 per cent up from the year before. Internet was the fastest-growing [...]
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International Poster Management) rebranded as Rapport with the slogan “Rewarding Connections”. Why did you choose to [...]
Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting its blend of 6-row barley (originally used in American beer it says here), glacial water [...]
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or Lynx, depending in which country your armpit is situated) is bad; it’s had its peaks [...]
Reference our story earlier today about two former Posterscope executives in the US who are due in court to face fraud charges, owner Aegis says that this does not mean that the company faces a $19.75m write-down, the revenue Todd Hansen and James Buckley are alleged to have falsified. Aegis says: “We can confirm that [...]
The UK’s Mail on Sunday thinks so, highlighting the case of Aegis Germany boss Aleksander Ruzicka who was jailed last year for trousering substantial backhanders (or ‘discounts’) from media owners. This sudden interest has been prompted by the likely sale by media buyer Aegis of market researcher Synovate to either French company Ipsos or, maybe, [...]
The out-of-home advertising sector took quite a kicking from 2007 to 2009 so the new CEO Of the Outdoor Advertising Association Mike Baker must be very relieved that things are looking up for the oldest medium in the world. The sector had a buoyant start to the year with revenues up by 14.6 per cent [...]
Yes it’s complicated in outdoor land as the Grand Prix at Cannes is shared between Anomaly’s ‘Be Stupid’ campaign for Diesel (the agency fell out with the client almost as soon as the campaign was launched) and the wonderful-sounding Andes beer ‘Teletransporter’. The Teletransporter, devised by Argentinian agency Del Campo/Nazca Saatchi & Saatchi, is a [...]
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