Browse: Home / out of home
By Staff on April 10, 2013
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans, CEO of leading UK OOH specialist agency Rapport, explains how and why the industry is changing. Last year IPM (International Poster Management) rebranded as Rapport with the slogan “Rewarding Connections”. Why did you choose to [...]
Posted in Agencies, Analysis, Clients, Media, News, Research | Tagged cheil worldwide, initiative media, IPG, kinetic, mediacom, out of home, outdoor, posters, posterscope, rapport, rewarding connections, Roy Jeans, samsung, sky, talon, universal media
By Staff on March 5, 2013
The Guardian is trying to build its online franchise in the US by opening an office in New York and now with a new campaign from BBH New York. It’s a spin on its ‘Points of view’ campaign from BBH London, purporting to give both sides of a story including gun control, women in the [...]
Posted in Agencies, Clients, Creative, Politics | Tagged bbh new york, both sides of the argument campaign, microsite, out of home, points of view, the guardian, US campaign
By Staff on February 28, 2013
The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to formulate and complete; the last four years alone are estimated to have cost £19m. During [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged Chris Marjoram, gps, James Whitmore, new research, out of home, outdoor advertising, rapport, route, samsung, sky
By Stuart Smith on February 25, 2013
There’s a lot going on under the radar in OOH – or posters, as we anciently called it. And I’m not simply talking of Omnicom’s Eric Newnham-fronted effort to crash the charmed circle of UK specialist buyers – namely WPP-owned Kinetic and Aegis-owned Posterscope. No, what caught my eye recently was something entirely different. It [...]
Posted in Agencies, Finance, Media, News | Tagged Colin Gottlieb, havas media, Jonathan Lewis, Marc Mendoza, Mark Craze, omnicom, out of home, outdoor plus, Phil Georgiadis, shareholders, talon, walker media
By Stephen Foster on February 19, 2013
Interpublic (IPG) is believed to be launching Rapport, its successful UK out of home specialist, in America as soon as its current contract with WPP’s Kinetic expires. The move follows hard on the heels on revelations (here) that Eric Newnham’s new out of home agency Talon is being backed by Omnicom Media Group. OMG’s interest [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, Interpublic, ipm, kinetic, Mike Cooper, out of home, posterscope, rapport, samsung, sky, talon, us, us expansion, WPP
By Stephen Foster on February 11, 2013
Which will put the cat among the pigeons in all sorts of places, not least Sir Martin Sorrell’s WPP which used to employ Eric Newnham (left), boss of new out of home contender Talon, as CEO of Kinetic. Talon, which Newnham bought from City ad agency Ptarmigan, has got off to a flying start, chiefly [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Colin Gottlieb, Eric Newnham, kinetic, omnicom, omnicom media group, out of home, phd, Sir Martin Sorrell, talon, WPP
By Staff on February 6, 2013
The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m Omnicom Media Group outdoor business from Posterscope with business from Havas Media (formerly Media Planning [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, Eric Newnham, havas media, kinetic, omnicom media group, out of home, outdoor planning and buying, posterscope, talon, walker media
By Stephen Foster on January 29, 2013
We predicted that former Kinetic boss Eric Newnham (left) would set up a real third force in UK (and maybe worldwide) out of home media planning and buying when he bought a majority stake in UK minnow Talon – and now he’s proved the point by winning OMG’s UK outdoor business from Aegis-owned Posterscope. Nobody, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Eric Newnham, kinetic, omg, omnicom, out of home, outdoor planning and buying, posterscope, talon, WPP, £150m account move
By Stephen Foster on October 23, 2012
Out-of-home, as they call it, has become a boom area of advertising and media over the past decade or so and the old hidebound poster business has changed in consequence. But all we ever seem to hear about are the activities of the various agency-focussed groupings (WPP’s Kinetic, Aegis’s Postercope and former Kinetic boss Eric [...]
Posted in Agencies, Creative, Finance, Media, News | Tagged aegis, Eric Newnham, kinetic, out of home, poster printing, prismaflex, talon, WPP
By Stephen Foster on July 15, 2012
Aegis CEO Jerry Buhlmann (left) had an interview in the Sunday Times Business News today (there’s no point in providing a link as the Times paywall is a drawbridge) saying, inter alia, that there was no conflct between his giant media buying contract with General Motors and Dentsu’s Toyota, that key shareholder Vincent Bollore was [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegis, dentsu, general motors, Jerry Buhlmann, kinetic, mcgarrybowen, merger, omnicom, out of home, posterscope, private equity, rival bidder, sunday times interview, toyota, Vincent Bollore, WPP
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