By Stephen Foster on August 5, 2011
The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point of the grocery brands? They account for about $16bn of sales from things like Mac [...]
Posted in Agencies, Clients, Finance, News | Tagged cadbury, Irene Rosenfled, Kraft, low growth food, Nestle, oreos, oscar mayer, philadelphia, philip morris, Stuart Smith, takeover, trident
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