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By Stephen Foster on September 20, 2012
Well here it is, the ad (or one of them) for the new James Bond Skyfall film from Wieden+Kennedy Amsterdam featuring his Bondness himself Daniel Craig. And it’s all quick cutting (out-takes from the other ‘Open Your World’ ads by the looks of it) and one take, at the most, from Dan. Is it any [...]
Posted in Agencies, Clients, Creative, News | Tagged Daniel Craig, Eva Green, heineken, open your world, skyfall, wieden+kennedy amsterdam
By Angie Dean on July 9, 2012
Heineken is sharing its favours around Amsterdam these days and now TBWA\Neboko is taking its turn at the ‘Open your World’ campaign launched by W+K Amsterdam. This must be a bit annoying for W+K which has also recently seen sibling W+K London gain the Nike brief for Euro 2012. The W+K ads looked more suited [...]
Posted in Agencies, Clients, Creative, News | Tagged euros, heineken, nike, open your world, tbwa/neboko, wienden+kennedy amsterdam
By Angie Dean on February 8, 2012
He might do as Heineken is claiming that its new deal with the James Bond franchise owners will include Daniel Craig’s ‘participation’ in Heineken’s ‘Open your world’ campaign from Wieden+Kennedy Amsterdam (Heineken has just extended its 15-year sponsorship deal). The new Bond film, Skyfall, the 23rd in the series, goes on release in September after [...]
Posted in Agencies, Clients, Creative, News | Tagged 50th anniversary, Alexis Nasard, Barbara Broccoli, Daniel Craig, dr no, heineken deal, james bond, Michael Wilson, new film, open your world, skyfall, wieden+kennedy amsterdam
By Stephen Foster on July 4, 2011
Which is a bit of a hostage to fortune before you’ve even started. Anyway, W+K Amsterdam has nabbed the $400m global Heineken lager account and now New York, recently fortified with lots of new hirings from Y&R and other places, has unveiled its first campaign for Heineken Light. And it’s a bit ‘Open Your World-ish.’ [...]
Posted in Agencies, Clients, Creative, News | Tagged 4400m account, cannes film jury, heineken, heineken lager, heineken light, open your world, snakeskin lobby, wieden+kennedy amsterdam, wieden+kennedy new york
By Angie Dean on June 22, 2011
Stella Artois is trying desperately to recapture its decades-old position as a premium lager and new agency Mother has been going down the Lowe & Partners route by emphasising its ‘Frenchness,’ even though it’s Belgian (or was). Heineken’s ‘open your world’ campaign from Wieden+Kenndedy Amsterdam is making the running in the global beer stakes these [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, Brigitte Bardot, Francois Truffaut, french campaign, global beer stakes, heineken, Jean-Pierre Leaud, lowe & partners, mother, open your world, premium brand, Sir Walter Raleigh, sixties, stella artois, wieden+kennedy
By Angie Dean on June 20, 2011
Which is pretty good good going and probably a sign that Wieden+Kennedy Amsterdam is in with a pretty good chance of emulating its Portland big brother last year and coming away with a pile of gongs at this week’s Cannes Lions awards. ‘The date’ is the latest in Heineken’s ‘open your world’ campaign which is [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, broadcast, cannes lions, heineken, open your world, the date, two million hits, w+k, wieden+kennedy amsterdam, Youtube
By Angie Dean on May 27, 2011
Wieden+Kennedy Amsterdam has bagged $400m Heineken and it’s setting a frenetic pace with these ‘Open your world’ big budget ads, this one (‘the date’) directed by Fredrik Bond. You can see it’s meant to be global by the Chinesey bits, including the girl. And it skirts around the drink + sex + aggression issues very [...]
Posted in Agencies, Clients, Creative, News | Tagged aggression, chinese, Fredrik Bond, global, heineken, open your world, sex, the date, wieden+kennedy amsterdam
By Stephen Foster on May 16, 2011
It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics from film director (and accomplished commercials hand) Wes Anderson. It’s not dissimilar in approach to [...]
Posted in Agencies, Clients, Creative, News | Tagged heineken, Lowe, mother, open your world, provence, stella, Wes Anderson, wieden+kennedy
By Angie Dean on April 8, 2011
Heineken its shuffling its agency deck once again, this time calling a global pitch between Publicis and Wieden+Kennedy, the biggest agencies for Amstel and Heineken respectively. The new move means that Heineken agencies Euro RSCG in the US and Bartle Bogle Hegarty in the UK lose out. The review is being led by new Heineken [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, amstel, asteroids galaxy tour, bartle bogle hegarty, bbh, Euro RSCG, heineken, heineken light, Kraft, Lesya Lysyj, open your world, publicis, wieden+kennedy
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