• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / online

online

ITV CEO Adam Crozier hands out the cash although advertising revenues are flat

ITV CEO Adam Crozier hands out the cash although advertising revenues are flat

By Staff on February 27, 2013

ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the £800m or so cash the company has accumulated over the past few years. This is a considerable achievement but it doesn’t disguise the fact that revenue at its main ITV channel was flat (its much [...]

Posted in Finance, Media, News | Tagged 2012 results, Adam Crozier, advertising, all3media, itv, online, studios

Pure signs up ais London to help cashmere go digital

Pure signs up ais London to help cashmere go digital

By Stephen Foster on January 21, 2013

The fashion business, by and large, has proved remarkably resilient in the recession. Some big names, Aquascutum and Jaeger, have hit the buffers but such brands always seem to live on under another optimistic owner. House of Fraser and Debenhams, which many have consigned rather too soon to the knacker’s yard, seem to be thriving. [...]

Posted in Agencies, Clients, Creative, News | Tagged ais london, asos, catalogues, crm, harris tweed, jaeger, online, pure, retail

UK retail - how do you sort the winners (John Lewis) from the losers (Jessops)?

UK retail – how do you sort the winners (John Lewis) from the losers (Jessops)?

By Paul Simons on January 11, 2013

The news was predictable albeit the detail about UK retail trading was not so easy. Would Tesco pull back share, would M&S turn the corner, would HMV survive? Then camera chain Jessop goes bump in the night before we’ve taken down our Christmas decorations. How come John Lewis cleaned up and posted record sales? Lots [...]

Posted in Analysis, Clients, Finance, News | Tagged christmas, customer service, jessops, John Lewis, marks & spencer, Morrisons, online, peter jones, Sainsburys, Tesco, uk retail

WFA says advertisers are not waving but drowning in data - and mobile is going to make it far worse

WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

By Staff on July 18, 2012

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]

Posted in Clients, Media, News, Research | Tagged data, digital kpis research, mobile, online, social media, Stephan Loerke, wfa, world federation of advertisers

Covario: all you need to know about online search!

Covario: all you need to know about online search!

By Staff on April 30, 2012

Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]

Posted in Agencies, Clients, Creative, Media, News, Research | Tagged baidu, bing, China, covario, cpc, facebook, google, Larry Jenkins, Microsoft, online, paid search, russia, search marketing, seo, yahoo, yantex

Former Kinetic boss Eric Newnham returns to media as chairman of RTB specialist Blis Media

Former Kinetic boss Eric Newnham returns to media as chairman of RTB specialist Blis Media

By Stephen Foster on April 23, 2012

Former Kinetic boss Eric Newnham (pictured) has made his first public reappearance since completing the earn-out of the out of home giant to WPP, becoming chairman and a shareholder of media targeting specialist Blis Media. Blis aims to help media agencies target consumers precisely through real time bidding (RTB), cutting down waste and targeting consumers [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged blis media, earnout, Eric Newnham, experiential, Gregor Ibister, infinity+ software, kinetic, media agencies, mobile, online, poster publicity, real time bidding, rtb, segmentation, tablets, targeting, WPP

Marketing chief Rick Bendel moves to new role at Asda/Walmart

Marketing chief Rick Bendel moves to new role at Asda/Walmart

By Staff on March 20, 2012

Former Publicis London boss Rick Bendell (pictured) is to take on a new job at Asda owner Walmart and will be replaced as marketing boss of the UK chain by Stephen Smith. Bendel has been CMO of Walmart’s international operation for the past three years as well as overseeing Asda’s marketing efforts and now he [...]

Posted in Agencies, Clients, News | Tagged Andy Clarke, Asda, delhaize, gratterpalm, international role, kosmix, online, publicis london, Rick Bendel, saatchi & saatchi, Stephen Smith, walmart

Crozier delivers at ITV as increased production revenues boost profits

Crozier delivers at ITV as increased production revenues boost profits

By Stephen Foster on February 29, 2012

ITV Boss Adam Crozier has delivered some of what he has been promising with 2011 profits up 14 per cent to £327m on a not-quite-so-exciting revenue increase of four per cent to £2.1bn. Hero of the hour is ITV Studios, now run by highly-paid former Channel 4 programme chief Kevin Lygo. Non-advertising revenue was up [...]

Posted in Finance, Media, News | Tagged ad revenue, Adam Crozier, Andrew Davies, apple, Archie Norman, downton abbey, Fru Hazlitt, google, internet tv, itv, itv player, itv studios, Kevin Lygo, mr selfridge, online, production revenue, stv, utv media

DDB London puts the Financial Times' ducks in a (Eurozone) row

DDB London puts the Financial Times’ ducks in a (Eurozone) row

By Stephen Foster on November 15, 2011

The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This new ad from DDB London turns the Eurozone’s problems to the FT’s advantage (which must [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged boase massimi pollitt, ddb london, ducks in a row ad campaign, financial times, online, Rupert Murdoch, volkswagen, Wall Street Journal

UK marketers keep spending despite doubts over the economy says new IPA Bellwether report

UK marketers keep spending despite doubts over the economy says new IPA Bellwether report

By Staff on October 13, 2011

UK marketing budgets were revised up in the third quarter of 2011, with 21 per cent of companies raising spending while 17 per cent reduced it, according to the latest UK IPA Bellwether report by Markit Economics. But it’s still ‘tin hat’ time in the UK with 39 per cent of the marketing executives surveyed [...]

Posted in Agencies, Clients, Media, News | Tagged bellwether survey, Chris Williamson, ipa, markit, online, Paul Bainsfair, traditional media, uk spending increase

Next »

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • P&G’s ‘Moms’ ad is a slice of life Modern Classic
  • WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC’s Today goes girl hunting

Recent Comments

  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?
  • Mark Andrews on Hello People’s Dave Dye picks his Desert Island Ads

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.