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Nielsen and GroupM ride to Facebook's rescue with online campaign ratings

Nielsen and GroupM ride to Facebook’s rescue with online campaign ratings

By Stuart Smith on May 22, 2012

With Facebook’s share price in an 11 per cent freefall (when I last looked), thank goodness for OCR. That’s what I say. And maybe it’s the mantra nervous Facebook investors should be chanting, too. OCR? No not Optical Character Recognition, silly – Online Campaign Ratings. It’s the new Nielsen media metric with which the research [...]

Posted in Agencies, Clients, Finance, Media, News, Research | Tagged cost savings, Dean Evans, facebook, general motors, groupm, ipo, Joel Ewanick, nielsen, ocr, online campaign ratings, online trading currency, subaru, tv and online, upfrronts, WPP

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