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Google ad chief predicts $200bn online ad market - thanks to DoubleClick trading exchange

Google ad chief predicts $200bn online ad market – thanks to DoubleClick trading exchange

By Staff on May 23, 2011

Neal Mohan, Google vice-president for display advertising products, has told the Financial Times that automated ‘real-time bidding’ will boost global online display advertising from its current $24bn to $200bn in a few years’ time. Key to this will be online trading exchanges like Google’s own DoubleClick which has seen the volume of ads traded triple [...]

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