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Bartle Bogle Hegarty hedges bet on Unilever with £25m Old El Paso from General Mills

Bartle Bogle Hegarty hedges bet on Unilever with £25m Old El Paso from General Mills

By Stephen Foster on July 19, 2012

One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter & Gamble’s lead agency worldwide so there’s an obvious conflict. Unilever clearly loves BBH to pieces but business is business. Now BBH [...]

Posted in Agencies, Clients, Creative, News | Tagged 24, axe, bartle bogle hegarty, bbh, General Mills, Kiefer Sutherland, old el paso, unilever

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