By Stephen Foster on May 23, 2013
It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third instalment of its Call of Duty Modern Warfare franchise, effectively a trailer for the game [...]
Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, activision blizzard, callof duty, computer game, grand effie, mdc, mizuno, ogilvy, omnicom, procter & gamble, spruce goose, wieden+kennedy
By Staff on April 23, 2013
So it’s a whopper but this prison break themed opus from Ogilvy does the job – counting down the days of a prison break timed for an India-Pakistan cricket match when the would-be escapees think the guards will all be watching the match. But they’re not of course, so justice wins out. Does it work? [...]
Posted in Agencies, Clients, Creative, Media | Tagged cricket match, India, ogilvy, pakistan, prison break, star tv, tata, three and a half minute commercial, tv campaign
By George Parker on April 16, 2013
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best West End bars and worst East End boozers. I shall endeavor to live up to [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged apple, chiat day, collett dickenson pearce, ddb, desert island ads, George Parker, goodby silverstein, IBM, ogilvy, snow plow
By Staff on April 10, 2013
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging from under every upturned stone. Sources in China tell us that Ogilvy’s 2012 Cannes Grand [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged advertiser of the year, cannes, China, coca-cola, ford figo fiasco, goafest, holding company of the year, jwt india, leo burnett, ogilvy, scam ads, tata radio ads
By Stephen Foster on March 22, 2013
Marcoms giant WPP has four big (or supposedly big) creative agencies in London – JWT, RKCR/Y&R, Grey and Ogilvy – and 49 per cent of the relatively new CHI. But, rather strangely, according to Campaign/Nielsen figures for 2012, JWT, Grey and Ogilvy are languishing in the lower reaches of the top 20 agencies by billings [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged adam&eve/ddb, billings table, Cheryl Giovannoni, grey, JWT, landor, London, ogilvy, omicom, rkcr/y&r, Sir Martin Sorrell, WPP
By Staff on February 18, 2013
Former iAD EMEA head of sales Theo Theodorou (left) is joining online data management company Collider to help build its European business. Collider aims to help publishers earn more from their inventory by building cross-screen campaigns. Collider claims it can help online publishers take back control of their inventory by identifying and selling ltheir audience [...]
Posted in Agencies, Media, News, Research | Tagged Brian Cooper, Bryan Jones, collider.Theo Theordorou, cross-platform sales, iAd, ogilvy
By Stephen Foster on January 24, 2013
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work mainly on Philips while Paul Hammersley, formerly of The Red Brick Road, is going to [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Brian Cooper, cossette, dare, mcbd, moves, ogilvy, Paul Hammersley, Tesco, the red brick road
By Angie Dean on January 15, 2013
Former Ogilvy copywriter John Kenney has written his first novel called Truth In Advertising – does John have a satirical intent? And what better way to promote such a tome than a faux focus group about – a book called Truth in Advertising? Here’s what the book is really about (according to the publishers). FINBAR [...]
Posted in Agencies, Creative, News | Tagged finbar dolan, focus group, John Kenney, ogilvy, super bowl, truth in advertising
By Stephen Foster on January 5, 2013
This is the kind of thing that used to be controversial – maybe it still is in India – but Kimberly-Clark, through agency Ogilvy, is running a series of online films and ads trying to dispel myths about women’s vaginas and periods. All in the cause of Kotex U panty liners in a campaign targeted [...]
Posted in Agencies, Clients, Creative, News | Tagged kimberley-clark, kotex u, ogilvy, panty liners, US campaign, vaginas
By Stephen Foster on December 4, 2012
Here’s an interesting one: Ad Age reports that WPP has ‘edged out’ Omnicom in what seems to have been a two-horse race for Chinese telecoms giant Huawei (‘Hway-hay’ is what you say apparently). Huawei is a global business-to-business supplier (worth $32bn) which wants to move into smartphones and tablets. For which it needs, or thinks [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged brand, Burson-Marsteller, China, defence, Graham Fink, huawei, ogilvy, omnicom, samsung, Sir Martin Sorrell
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