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	<title>More About Advertising &#187; ogilvy &amp; mather</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<title>CLIO Awards top gongs go to Ogilvy &amp; Mather, Marcel Worldwide and Google</title>
		<link>http://www.moreaboutadvertising.com/2013/05/clio-awards-top-gongs-go-to-ogilvy-mather-marcel-worldwide-and-google/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/clio-awards-top-gongs-go-to-ogilvy-mather-marcel-worldwide-and-google/#comments</comments>
		<pubDate>Thu, 02 May 2013 20:54:23 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[bbh]]></category>
		<category><![CDATA[clio awards]]></category>
		<category><![CDATA[marcel worldwide]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Will.I.Am]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65125</guid>
		<description><![CDATA[The US CLIO Awards have announced their top gongs and the winners are: Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was Advertiser of the Year. Other winners include: Hall of Fame, Design: Turner Duckworth, San Francisco; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>George Parker: how I met David Ogilvy &#8211; twice</title>
		<link>http://www.moreaboutadvertising.com/2013/04/george-parker-how-i-met-david-ogilvy-twice/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/george-parker-how-i-met-david-ogilvy-twice/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 10:52:16 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
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		<category><![CDATA[compaq]]></category>
		<category><![CDATA[confessions of a mad man]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[madison avenue]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64205</guid>
		<description><![CDATA[When, in 1963, as a snot nosed 23 year old, I disembarked at pier 96 from the Queen Mary (the one that’s now a conference center in Long Beach), my sole objective was to get a job on Madison Avenue, drink, smoke and screw my brains out, and so become what would be known many [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/george-parker-how-i-met-david-ogilvy-twice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Patterson Y&amp;R takes a tumble for Schweppes</title>
		<link>http://www.moreaboutadvertising.com/2013/02/george-patterson-yr-takes-a-tumble-for-schweppes/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/george-patterson-yr-takes-a-tumble-for-schweppes/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 09:01:56 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[1965 ad]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[george patterson]]></category>
		<category><![CDATA[melbourne]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[schweppes]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=61339</guid>
		<description><![CDATA[There&#8217;s been a lot of famous advertising for fizzy mixer Schweppes (once owned by Britain&#8217;s Cadbury but now with different owners all over the world) and the Aussies have revived the old theme &#8216;Schweppervescence&#8217; for this interesting take on (eventually) bubbles from George Patterson Y&#038;R Melbourne. Here&#8217;s one of its most famous predecessors, from Ogilvy [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/george-patterson-yr-takes-a-tumble-for-schweppes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unilever, McDonald&#8217;s, WPP, Ogilvy and McKinney top 2012 Effies Effectiveness Index</title>
		<link>http://www.moreaboutadvertising.com/2012/06/unilever-mcdonalds-wpp-ogilvy-and-mckinney-top-2012-effies-effectiveness-index/</link>
		<comments>http://www.moreaboutadvertising.com/2012/06/unilever-mcdonalds-wpp-ogilvy-and-mckinney-top-2012-effies-effectiveness-index/#comments</comments>
		<pubDate>Mon, 18 Jun 2012 10:15:36 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[cannes]]></category>
		<category><![CDATA[effie effectiveness index 2012]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[mckinney]]></category>
		<category><![CDATA[mumbai]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[unilever]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=45694</guid>
		<description><![CDATA[Effie Worldwide and UK-based research firm Warc have stolen some of the Cannes thunder by announcing the winners of their 2012 Effie (ad) Effectiveness Index on the first morning of the festival, which also has its own effectiveness awards I believe. According to finalist and winner data from 39 worldwide Effie competitions, Unilever (pictured) is [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/06/unilever-mcdonalds-wpp-ogilvy-and-mckinney-top-2012-effies-effectiveness-index/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gerry Graf&#8217;s new agency wins six US Unilever brands</title>
		<link>http://www.moreaboutadvertising.com/2012/05/gerry-grafs-new-agency-wins-six-us-unilever-brands/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/gerry-grafs-new-agency-wins-six-us-unilever-brands/#comments</comments>
		<pubDate>Wed, 16 May 2012 08:04:31 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[athenos]]></category>
		<category><![CDATA[Barney Robinson]]></category>
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		<category><![CDATA[bbh new york]]></category>
		<category><![CDATA[bertolli]]></category>
		<category><![CDATA[bfg9000]]></category>
		<category><![CDATA[caliente]]></category>
		<category><![CDATA[droga5]]></category>
		<category><![CDATA[Eric Kallman]]></category>
		<category><![CDATA[gerry graf]]></category>
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		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[mccann]]></category>
		<category><![CDATA[Mike Dwyer]]></category>
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		<category><![CDATA[ragu]]></category>
		<category><![CDATA[saatchi & saatchi]]></category>
		<category><![CDATA[skippy]]></category>
		<category><![CDATA[wishbone]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=43655</guid>
		<description><![CDATA[Gerry Graf left his desk as CCO of Saatchi &#038; Saatchi in April 2010 and since then it&#8217;s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has won six Unilever brands in the US: Ragu, Bertolli, Skippy, Wishbone, PF Chang and Mexican [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/gerry-grafs-new-agency-wins-six-us-unilever-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How big a threat are deals like Coors&#8217; Team WPP to agency independence and creative standards?</title>
		<link>http://www.moreaboutadvertising.com/2012/05/how-big-a-threat-are-deals-like-coors-team-wpp-to-agency-independence-and-creative-standards/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/how-big-a-threat-are-deals-like-coors-team-wpp-to-agency-independence-and-creative-standards/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:03:48 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[agency review]]></category>
		<category><![CDATA[chicago office]]></category>
		<category><![CDATA[coors]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Lou Gerstner]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[one brand one voice]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[team wpp]]></category>
		<category><![CDATA[turf wars]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=42650</guid>
		<description><![CDATA[The latest news that Miller Coors has consolidated its $200m business in to ‘Team WPP’ throws up a number of questions that are likely to be talked about in the HQs of the global networks. The key one I would guess is: “Will more global clients follow suit?” The obvious question for me is, if [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/how-big-a-threat-are-deals-like-coors-team-wpp-to-agency-independence-and-creative-standards/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Coke&#8217;s new big thing is &#8216;gestural&#8217; marketing &#8211; Singapore students hug their way to happiness</title>
		<link>http://www.moreaboutadvertising.com/2012/04/cokes-new-big-thing-is-gestural-marketing-singapore-students-hug-their-way-to-happiness/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/cokes-new-big-thing-is-gestural-marketing-singapore-students-hug-their-way-to-happiness/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 07:04:54 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[crowd-sourcing]]></category>
		<category><![CDATA[flash mob]]></category>
		<category><![CDATA[gestural marketing]]></category>
		<category><![CDATA[happiness campaign]]></category>
		<category><![CDATA[Leonardo O'Grady]]></category>
		<category><![CDATA[national university of singapore]]></category>
		<category><![CDATA[next big thing]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[vending machine]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=41484</guid>
		<description><![CDATA[So is gestural marketing a good thing; a way to promote word of mouth via social media and the like or just another cunning big corporation way to make people behave like prats in search of (in this case) a free Coke? And does such behaviour constitute &#8216;happiness&#8217; as Coca-Cola and agency Ogilvy &#038; Mather [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fuck the diet says Unilever&#8217;s Du darfst</title>
		<link>http://www.moreaboutadvertising.com/2012/04/fuck-the-diet-says-unilevers-du-darfst/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/fuck-the-diet-says-unilevers-du-darfst/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 14:27:32 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[du darfst]]></category>
		<category><![CDATA[fuck the diet slogan]]></category>
		<category><![CDATA[Keith Weed]]></category>
		<category><![CDATA[ogilvy & mather]]></category>
		<category><![CDATA[unilever slimming brand]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=41092</guid>
		<description><![CDATA[And that&#8217;s about it really. Du darfst is a Unilever slimming brand sold in Germany and its slogan is &#8216;fuck the diet.&#8217; As many Germans speak good English they&#8217;ll know what it means (it&#8217;s pretty obvious if you don&#8217;t). The ads by Ogilvy &#038; Mather feature the line and they&#8217;re being broadcast throughout the day, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/fuck-the-diet-says-unilevers-du-darfst/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Paul Simons on starting an ad agency: how much market share do you need to be be successful?</title>
		<link>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 14:42:30 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
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		<category><![CDATA[day 1 to day 2555 (7 years in the life of an advertising agency)]]></category>
		<category><![CDATA[goldfish]]></category>
		<category><![CDATA[John Hegarty]]></category>
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		<category><![CDATA[nike]]></category>
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		<category><![CDATA[starting an agency]]></category>
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		<category><![CDATA[uk ad market]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40666</guid>
		<description><![CDATA[This is the first of a number of excerpts adapted from Paul Simons&#8217; book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/paul-simons-on-starting-an-ad-agency-how-much-market-share-do-you-need-to-be-be-successful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>London agency Now finally finds a forward gear with £17m BT Business win</title>
		<link>http://www.moreaboutadvertising.com/2012/04/london-agency-now-finally-finds-a-forward-gear-with-17m-bt-business-win/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/london-agency-now-finally-finds-a-forward-gear-with-17m-bt-business-win/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 06:33:38 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40515</guid>
		<description><![CDATA[New London agency Now calls itself an &#8220;agency for the accelerated world&#8221; but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]]]></description>
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