• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / nissan

nissan

TBWA's Lee Clow is 2013's Cannes 'Lion of St Mark'

TBWA’s Lee Clow is 2013′s Cannes ‘Lion of St Mark’

By Stephen Foster on April 25, 2013

Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to the original ad film festival. Clow, currently chairman of TBWA\Media Arts Lab, is best-known for [...]

Posted in Agencies, Clients, Creative, News | Tagged 1984, apple, cannes lions, chiat day, Lee Clow, lifetime achievement award, lion of st mark, nissan, Steve Jobs, tbwa/media arts lab

Ambitious AKQA expands into Japan

Ambitious AKQA expands into Japan

By Staff on November 9, 2012

AKQA is opening its 11th office, in Tokyo, hard on the heels of its tenth, in key client Nike’s home base of Portland. AKQA has opened four new offices so far this year. The digital agency, which was bought by WPP for $540m earlier this year, will hit the ground running in Japan with two [...]

Posted in Agencies, Clients, Finance, Media | Tagged Akaz Ahmed, akqa, japan, nike, nissan, Rei Inamoto, Sir Martin Sorrell, Tagu Kato, tokyo, WPP

Nissan to bring back Datsun brand as it targets low-cost cars for developing markets

Nissan to bring back Datsun brand as it targets low-cost cars for developing markets

By Angie Dean on October 3, 2012

Remember Datsun, the Japanese car brand that persuaded many UK consumers in the 1960s that it was OK to buy Japanese products? Well it’s coming back as Nissan and partner Renault target the fast-growing market for very cheap cars (although not in Europe or the US, of course). Nissan-Renault boss Carlos Ghosn chose the Paris [...]

Posted in Clients, News | Tagged Carlos Ghosn, cheap cars, China, datsun, India, nissan, Renault

TBWA/ELSE and Polynoid team up for sexy solution to Nissan Infiniti brand issues

TBWA/ELSE and Polynoid team up for sexy solution to Nissan Infiniti brand issues

By Staff on April 5, 2012

You can’t buy Nissan’s EMERG-E yet (these names!) but the new electric concept car is intended to give a boost to the car giant’s upscale Infiniti brand which has so far failed to wow customers. The car, which does 0-60 in a mere four seconds, was unveiled at the Geneva Motor Show. Electric cars in [...]

Posted in Agencies, Clients, Creative, News | Tagged Adam Mandlestram, berlin, blue essence, chevrolet volt, emerg-e electric concept car, Fabian Braun, france, geneva motor show, infiniti, Miles Jeffreys, nissan, passion paris productions, polynoid, tbwa/else

UK retailer Game's financial problems are more bad news for TBWA

UK retailer Game’s financial problems are more bad news for TBWA

By Stephen Foster on March 12, 2012

UK computer games retailer Game Group (which also operates the Gamestation brand) is in trouble, set to lose £18m this year and trying to sell its 600 UK stores in a last-minute bid to rescue the business. Which means more bad news for TBWA London, which won the supposed £10m account last year at around [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged acquafresh, apple, bmb, cheil, game group, gamestation, gsk, muller, nissan, omnicom, Ronald Kers, suppliers, tbwa london, Trevor Beattie, uk games retailer, wunderful stuff ad

More news from the car wars front as Saab sales double while Renault suspects industrial espionage

More news from the car wars front as Saab sales double while Renault suspects industrial espionage

By Stephen Foster on January 6, 2011

Nobody really seemed to want Saab when then owner General Motors dumped the brand two years ago. To be honest its prospects didn’t look any rosier when it was eventually bought by Dutch speciality cars maker Spyker. After all, if GM, for all its problems, thought the brand was too small to be worth investing [...]

Posted in Clients, News | Tagged China, Eric Besson, general motors, India, industrial espionage, leaf, nissan, Renault, russia, saab, spyker, Vladimir Putin, volt

Yikes! General Motors agencies shiver as Joel Ewanick takes global marketing job

Yikes! General Motors agencies shiver as Joel Ewanick takes global marketing job

By Angie Dean on December 20, 2010

General Motors chief marketing officer in the US Joel Ewanick has been promoted to global CMO, surely heralding, if not a reign of terror, surely a frisson or three among its agencies in Europe and elsewhere. Ewanick joined GM in the summer after just a few weeks at Nissan (prior to that he won his [...]

Posted in Agencies, Clients, News | Tagged bartle bogle hegarty, cadillac, chevrolet, general motors, goodby silverstein and partners, hyundai, Joel Ewanick, Maurice Levy, nissan, opel, publicis groupe, vauxhall

Renault-Nissan gives PR a bigger role

Renault-Nissan gives PR a bigger role

By David O'Reilly on September 21, 2010

The news that Renault-Nissan is to merge its marketing and PR functions is just another sign of the impact that social media are having on the whole area of brand communications. Renault has established a new post of chief marketing and communications officer while Nissan has formed a new global marketing communications division. Time was [...]

Posted in Clients, News | Tagged advertising, Aviva, marketing, nissan, Renault, twitter, unilever, Youtube

Brands try to get some mileage out of England defeat

Brands try to get some mileage out of England defeat

By David O'Reilly on June 28, 2010

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the traps this morning. Top of the bunch was supermarket group Asda, which tweeted a free [...]

Posted in Clients, Creative, News | Tagged advertising, Asda, kia, nissan, the sun, the times, world cup

Top Stories Straight to your inbox!

Cigees Ltd

Medi Direct International.

Join the Conversation!

follow More About Advertising Like More About Advertising

Pelham and Strutt

Popular Posts

  • Wieden+Kennedy New York produces another classic for Southern Comfort
  • Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising
  • Apple and TBWA – now they’re both losing the plot
  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • Cannes Lions: WPP’s Sorrell in a spin over the chicken and egg question of creative and media
  • Nando’s takes the peri peri approach to its agencies

Recent Comments

  • George Parker on Now Charles Saatchi faces trial by 24/7 media
  • jhilam on Sir Martin Sorrell is wrong – putting media ahead of creative leads to bad and wasteful advertising
  • George Parker on Cannes Lions: WPP’s Sorrell in a spin over the chicken and egg question of creative and media
  • George Parker on MySpace relaunches with boring old young hipsters
  • iain Maclean on Do grumpy old men still have something relevant to say about advertising today?

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.