The Guardian has said it may be forced to make compulsory redundancies as its efforts to persuade journalists to leave voluntarily have failed. It was seeking up to 100 voluntary redundancies but only 30 or so people signed up. According to the FT it wants to save £7m from its current editorial budget of £69m [...]
News Corporation has announced that the costs of the phone hacking and other scandals at its UK newspapers have risen to $224m as it announces lower operating profits and a $2.8bn write-down its global newspaper business that plunged the company into a $1.55bn quarterly loss. Which makes you rather wonder why the company bothers with [...]
And doubtless in years to come too. Aegis Group CEO Jerry Buhlmann (pictured), basking in the glow of record profits and growth numbers, has found time to peer into his crystal ball (who does he think he is? Martin Sorrell?) and forecasts that digital advertising will overtake print worldwide some time in 2012 or 2013. [...]
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach millions more on YouTube and pick up thousands more Facebook fans. Its work for Yeo Valley, a collection of organic dairy producers in the [...]
Shares in embattled Italian prime minister Silvio Berlusconi’s Mediaset media empire (which spans pay and terrestrial TV, newspapers and magazines) were suspended for a period yesterday as investors headed for the exit. The shares have lost 20 per cent of their value in the last five days and fell 12 per cent on Wednesday. Even [...]
How could you have a newspaper that only came out on Saturday and Sunday, or Monday, Wednesday and Saturday? No-one would buy it surely? Well fewer people in the US and UK are buying six-day papers (seven-day in rare cases) and advertisers certainly seem to have noticed and acted accordingly. Online ad revenues overtook newspapers [...]
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