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	<title>More About Advertising &#187; new logos</title>
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		<title>Here&#8217;s what Kraft&#8217;s new Mondelez looks like</title>
		<link>http://www.moreaboutadvertising.com/2012/05/heres-what-krafts-mondelez-looks-like/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/heres-what-krafts-mondelez-looks-like/#comments</comments>
		<pubDate>Thu, 24 May 2012 08:07:46 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[desperate prettification]]></category>
		<category><![CDATA[hibu]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[new logos]]></category>
		<category><![CDATA[new name]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[shareholders]]></category>
		<category><![CDATA[snacks business]]></category>
		<category><![CDATA[yell]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44237</guid>
		<description><![CDATA[Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here&#8217;s the logo (home-produced like the name?), complete with fiddly bits around the edges, &#8216;accents&#8217; apparently. Looks like a bit of desperate tarting up to me, but there you [...]]]></description>
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