By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Angie Dean on May 8, 2012
Well here it is, Omnicom’s first ad for Pepsi’s new global ‘Live for Now’ campaign. Called ‘Life in a Moment’ it’s a bizarre mix of CGI, freeze-frame, beautiful people (including possibly the biggest collection of models in history) and performer Nicki Minaj. In this long version (the 30-second ad is basically the last 30 of [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, life in a moment, live for now, music platform, new global campaign, Nicki Minaj, omnicom, Pepsi, tbwa
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