By Stephen Foster on October 22, 2012
China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets out to do. That they should all flood into the streets in excitement at the [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, China, ddb guon china, new beetle, senior rebels, volkswagen
By Angie Dean on February 2, 2012
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 super bowl ad, Bolt the dog, cantina scene, darth vader, deutsch, new beetle, passat, star wars, the force, volksagen, vw
By Stephen Foster on July 14, 2011
Top London ad agencies including Wieden+Kennedy and DDB are believed to be cutting staff as the UK economy falters and more marketers say they are cutting budgets. 28 per cent of marketers surveyed in the UK ad trade body the IPA’s quarterly Bellwether survey say they are feeling less optimistic about the economy than in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Bellwether report, ddb london, deutsch, flatlining, Interpublic, ipa, london ad agencies, marketers, new beetle, nike, nokia, office of national statistics, ONS, optimism score, recession, staff cuts, uk economy, volkswagen, vw, w+k, wieden+kennedy
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