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Jaguar's F-Type launch tries to get back on track with a good old 30-second ad

Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad

By Staff on May 14, 2013

After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems like another case of Jerry Judge’s despised ‘running footage’ but then it takes off (literally) [...]

Posted in Agencies, Clients, Creative, News | Tagged damon lewis, Jaguar, jaguar f-type, Jerry Judge, new ad, online film, ridley scott, running footage, spark44 | Leave a response

Honda bikes and DDB France race the fear factor

Honda bikes and DDB France race the fear factor

By Staff on May 13, 2013

Racing along the sands and dunes of the rather sedate resort Le Touquet doesn’t sound all that scary but apparently it is; if you’re on a motor bike anyway. So DDB France has chosen the ‘Enduropale du Touquet’ race to show off Honda’s latest bikes in this new ad called, rather enigmatically, ‘The Centaur.’ De [...]

Posted in Agencies, Clients, Creative, News | Tagged clacton sands, ddb france, enduropale du touquet, honda bikes, motor bike rqace, new ad, the centaur | Leave a response

This must be a bit annoying for W+K, 72andSunny rolls out global campaign for Nike

This must be a bit annoying for W+K, 72andSunny rolls out global campaign for Nike

By Stephen Foster on June 9, 2011

And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did). Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at least, says it’s cool about its clients using other agencies so long as they’ve got most of the budget. But this [...]

Posted in Agencies, Clients, Creative, News | Tagged 72andsunny, bass line, chrysler, Eminem, global campaign, mdc partners, new ad, nike, portland, skaters surfboarders snowboarders, w+k, wieden+kennedy

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