By Staff on April 3, 2013
Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in China and Japan; not countries with a coffee culture but a growing predilection for convenience [...]
Posted in Clients, Creative, Finance, News | Tagged 75th birthday, China, japan, nescafe, Nestle, swiss pharmacist
By Stuart Smith on March 8, 2013
So, Nestlé is to drop George Clooney – Hollywood’s suavest since Cary Grant – as brand ambassador for Nespresso, to replace him with – what? Marketing’s John Reynolds, who got the scoop, does not specify. A Nestlé spokesman cryptically waffled on about “a solid relationship over the years” (seven of them in all) but reminded [...]
Posted in Agencies, Clients, Creative | Tagged club, crowd-sourcing, George Clooney, nespresso, Nestle, new spokesman, Penelope Cruz, Stuart Smith
By Stephen Foster on December 7, 2012
A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled by Publicis Groupe’s ZenithOptimedia. Other bits of the account including creative, digital and PR are [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged agency review, Nestle, north america, Paul Grimwood, publicis, publicis groupe, zenithoptimedia
By Stuart Smith on November 14, 2012
Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. Brien (left) is a dynamic, no-nonsense, deal-cutter, inured to the ways of media-buying, but the [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, Media, News, PR | Tagged AOL, commonwealth, exxon, Frank Mergenthaler, golin harris, goodby silverstein & partners, grey, Gustavo Martinez, Harris Diamond, hsbc, Interpublic, IPG, Joel Ewanick, JWT, L'Oreal, Laurence Boschetto, Luca Lindner, lufthansa, Marion Harper, mccann, mediabrands, Michael Roth, Nestle, Nick Brien, octagon, weber shandwick, WPP
By Stuart Smith on October 31, 2012
Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist Mizkan for £92.5m. It’s the second deal Premier Foods has done with Mizkan. Earlier this [...]
Posted in Clients, Finance, News | Tagged ambrosia, Batchelors, Bird's Custard, bisto, Brookes Avana, Campbell's, Chiver's, Gale's Honey, Hartley's, hovis, Kraft, Loyd Grossman, Michael Clarke, Mizkan, mr kipling, Nestle, Oxo, power brands, premier foods, Princes, Quorn, RHM, Robertson's Jam, Sharwood's, Typhoo Tea
By Stuart Smith on August 28, 2012
Which brands make us most angry? Yes, you guessed correctly. The big ones that rip us off, starve us of mortgage funds, pilfer our savings and behave with amoral disregard for everyone’s interest but their own. Anything, in short, that ends with the word “Bank”. But come, let’s be a bit more specific. How about [...]
Posted in Clients, Finance, News, PR, Research | Tagged banks, barclays, johnny fearless, lloyds, McDonalds, Nestle, Royal Bank of Scotland, survey, YouGov
By Staff on July 3, 2012
Apparently the only two expenditure categories that have stood up in the never-ending recession are toys and petcare, which says something about Western priorities. Cat owners are notoriously choosy about what they feed their mogs (who probably prefer a good mouse) so Nestle’s Purina Petcare agency Avrett Free Ginsberg has enlisted animation wizards Psyop for [...]
Posted in Agencies, Clients, Creative, News | Tagged alice in wonderland, animation, avrett free ginsberg, friskies plus, Nestle, psyop, purina petcare
By Stephen Foster on March 19, 2012
2012 is beginning to look like the year of musical chairs in adland: Michael Allen (pictured), chairman of 180 in Los Angeles is taking over as CEO of the mini-network started in Amsterdam in 1998 while another top LA executive, McCann president Cathy Saidiner, who was responsible for McCann’s now departed Nestle business in LA, [...]
Posted in Agencies, Clients, News | Tagged 180, Alex Melvin, amsterdam, Brett Gosper, Cathy Saidiner, Chris Mendola, exxon, general motors, Guy Hayward, Interpublic, L'Oreal, los angeles, lufhansa, mccann worldgroup, mccann-erickson, Michael Allen, nescafe, Nestle, Nick Brien
By Stuart Smith on March 16, 2012
Word reaches me that Nick Brien (pictured), chief executive officer of Interpublic Group’s troubled leviathan McCann Worldgroup, will be stepping down very shortly. Possibly within a few weeks. The size of Brien’s no doubt handsome severance package is likely to remain a mystery, the reason for his departure less so. McCann has, in recent years, [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Andrew Robertson, Aude Gandon, bbdo, beauty village.l-oreal, Brett Gosper, exxon mobil, Garry Neel, Interpublic, maybelline, mccann worldgroup, mccann-erickson, Nestle, Nick Brien, universal mccann
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