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What really happened in BETC London bust-up

What really happened in BETC London bust-up

My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux from the Havas-owned agency, Charlton and Dawson had, in fact, fallen out big-time. Charlton, according to this account, went to ...

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BETC’s Neil Dawson picks his Desert Island Ads

BETC’s Neil Dawson picks his Desert Island Ads

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

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BETC London’s gals choose the hunk for Diet Coke

BETC London’s gals choose the hunk for Diet Coke

BETC London has given us another useful insight into how it makes commercials (it did the same for Samsung) but this time creative director Neil Dawson is on the track of male pulchritude for Diet Coke. Model Andrew Cooper was ...

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BETC London signs head of art Simon Morris

BETC London signs head of art Simon Morris

BETC London has appointed Simon Morris (left) to the newly-created position of head of art. In this new role Morris will lead the agency’s art direction, governing the style, look and feel across all clients including Bacardi, Diet Coke, Samsung ...

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BETC unveils Diet Coke’s 30th anniversary hunk

BETC unveils Diet Coke’s 30th anniversary hunk

BETC London has duly unveiled its new ‘hunk’ for Diet Coke’s 30th anniversary and it’s model Andrew Cooper as ‘The Gardener,’ no Alan Titchmarsh he. There’s always a chance that these much-lauded campaigns can fail to rise to the challenge ...

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