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Neil Dawson: why Volkswagen is a Modern Classic

Neil Dawson: why Volkswagen is a Modern Classic

If only everything in life was as reliable as the Volkswagen tone of voice. Times have changed, cars have changed, technology has changed. But the VW tone of voice endures. How come? One thing that helped was the huge body ...

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Neil Dawson of Dawson Pickering: the best ads of 2014

Neil Dawson of Dawson Pickering: the best ads of 2014

Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on ...

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Dawson Pickering hires new creative Diego Arellano

Dawson Pickering hires new creative Diego Arellano

Dawson Pickering is an agency that came into the world surprisingly quickly – not least from the point of view of founders Neil Dawson and Clive Pickering – but it appears to be motoring nicely. The agency has already completed ...

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What really happened in BETC London bust-up

What really happened in BETC London bust-up

My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux from the Havas-owned agency, Charlton and Dawson had, in fact, fallen out big-time. Charlton, according to this account, went to ...

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BETC’s Neil Dawson picks his Desert Island Ads

BETC’s Neil Dawson picks his Desert Island Ads

Neil Dawson is executive creative director and co-founder of BETC London. He has worked at BBH, DDB, TBWA and Hunt Lascaris in South Africa when that country became a democracy. He has won numerous awards at Cannes and elsewhere for ...

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