Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and Three among others, one of its biggest. He began his career in 1984 as a ‘lowly dogsbody’ (his words) at Allen Brady & Marsh, moving via Yellowhammer and BBH to become managing director of TBWA [...]
Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of UK agencies. For some reason – possibly to avoid indignant complaining by agencies outraged at [...]
OK, here we go: after a not very scientific analysis of the ruminations of Paul Simons, Giles Keeble, Jerry Judge, George Parker, Stuart Smith and myself we come to: Agency of the Year Wieden+Kennedy London. For lots of good stuff, TV, online, posters and print. The big test, for W+K London, as we’ve said before, [...]
Adscam/The Horror! author and all-round advertising legend George Parker, author of Confessions of a Mad Man among other seminal business school tomes, chooses his agency(ies) of the year, ad/campaign (sort of) and person of the year. I must say, I was stunned when Stephen ask me to join with him and such ad luminaries and [...]
My friend Neil Christie at Wieden+Kennedy London has been shedding some light on the question of agency finances in his excellent (grrr!) Welcome To Optimism blog. Neil’s musing were prompted by the decision by smoothies firm Innocent to review agencies yet again, a process he describes as expensive (and unpaid) and not that likely to [...]
Well we have it from the horse’s mouth: “I am an evil supervillain and my power is… advertising!” And here he is on the Wieden+Kennedy London blog: I was delighted to discover, while reading Sean Howe’s Marvel Comics: The Untold Story, that there was a minor Marvel supervillain in the ’70s called Viper, who came [...]
Well there’s probably a bit more to it than this but Wieden+Kennedy London boss Neil Christie took the trouble of posting this Thunderbirds-themed mini-mini opus on YouTube on behalf of his new £110m client Tesco. It also ran in Homeland on Channel 4 with some other tune I’ve forgotten but which will probably figure in [...]
I put it all down to a story we wrote back in February saying it was about time Wieden+Kennedy London began to punch its weight. This rather offended affable London boss Neil Christie but since then the agency has proved itself to be a veritable cage fighter, winning a stream of accounts (most notably the [...]
One of the points about having a network is that you pick up business without having to put yourself out too much and Wieden+Kennedy London has just won Brown-Forman’s Southern Comfort in the UK following a solid debut on the business from W+K New York. This in itself is noteworthy as W+K New Yoirk has [...]
My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil was one of the management team at the time of the merger between TBWA and [...]
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