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Browse: Home / negotiations

negotiations

WPP's GroupM will still advertise on the UK's Channel 4 - whether they agree a new deal or not

WPP’s GroupM will still advertise on the UK’s Channel 4 – whether they agree a new deal or not

By Stephen Foster on December 23, 2012

Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as we noted, is not about price but the spots GroupM gets; they want the best [...]

Posted in Agencies, Finance, Media, News, PR | Tagged Big Brother, brookside, channel4, groupm, negotiations, ratings, WPP

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