By Staff on May 21, 2012
When was there ever a CMO like General Motors’ Joel Ewanick? Hard on the heels of dumping Facebook from his advertising schedule in the week of its IPO, Ewanick (pictured) has announced that he’s skipping the 2013 Super Bowl too, claiming that the $4m or so NBC asking for spots in the US ad showcase [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged $4m ad spots, ad costs, chevrolet, chrysler, Clint Eastwood, commonwealth agency, facebook, ford, goodby silverstein, halftime in america, imported from detroit, Joel Ewanick, mccann, nbc, super bowl, wieden+kennedy
By Stephen Foster on February 6, 2012
Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados don’t. There’s barely been a dull moment since Joel Ewanick took over as marketing chief [...]
Posted in Agencies, Clients, Creative, News | Tagged apocalypse, chevy silverado, ford trucks, general motors, gm, Joel Ewanick, Jose Mourinho, knocking copy, lawyers, nbc, real madrid, special one, super bowl, Youtube
By Stuart Smith on February 3, 2012
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots he wishes he had, wish he was at the helm of NBC, and despair. Yes, [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Crozier, deutsch la, itv, little darth, nbc, nielsen, super bowl, the force, tv audience, volkswagen
By Stephen Foster on January 31, 2012
It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai probably wears the US auto marketing crown at the moment (it’s where General Motors’ Joel [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged anthem, banned ad, coca-cola, fitzroy, hyundai, innocean, Joel Ewanick, nbc, new england patriots, new york giants, polar bears, super bowl, teasers, veloster turbo, wieden+kennedy, Youtube
By Angie Dean on January 26, 2012
The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. This is a new Red Bull film plugging its Signature Series action sports series on [...]
Posted in Clients, Creative, Finance, Media, News | Tagged action sports, apple, nbc, other films, red bull, Scott Duncan, signature series, spontaneous
By Staff on January 3, 2012
That’s at $3.5m each, up from last year’s $3m, proving, if proof were needed, that the Super Bowl NFL final is the place to be seen for corporate America. With at least 100m viewers expected just in the US for the February 5 extravaganza, it’s easy to see why the Super Bowl is so popular [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 43.5m per spot, ad sell out, cannes, chevrolet, february 5, general motors, nbc, nfl, super bowl
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