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By Stuart Smith on October 31, 2012
Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist Mizkan for £92.5m. It’s the second deal Premier Foods has done with Mizkan. Earlier this [...]
Posted in Clients, Finance, News | Tagged ambrosia, Batchelors, Bird's Custard, bisto, Brookes Avana, Campbell's, Chiver's, Gale's Honey, Hartley's, hovis, Kraft, Loyd Grossman, Michael Clarke, Mizkan, mr kipling, Nestle, Oxo, power brands, premier foods, Princes, Quorn, RHM, Robertson's Jam, Sharwood's, Typhoo Tea
By Stephen Foster on March 19, 2012
What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from Dare plus Mr Kipling, four of its eight new so-called ‘Power Brands.’ Carr-less Dare loses [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 101, ambrosia, cadbury, cossette, dare, fallon, hovis, Iwan Williams, Jeremy Carr, jon Goldstone, JWT, Ken Hoggins, Kraft, losses, Mark Lund, mcbd, Michael Clarke, mr kipling, now, Phil Rumbol, power brands, rhm foods
By Stephen Foster on December 13, 2011
When Phil Rumbol, the highly-esteemed marketing director of Cadbury, left to co-found agency 101 in the wake of Cadbury’s sale to Kraft it was assumed that Rumbol and the Krafties didn’t get on. Not so, it would appear, as, according to a report in the Financial Times, 101 has been been given the task of [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 101, air miles, avios, cadbury, february campaign, french connection, gorilla ad, hovis, Kraft, Laurence Green, Mike Clarke, mr kipling, Phil Rumbol, premier foods, Richard Flintham
By Angie Dean on July 1, 2011
The UK’s Premier Foods is a minnow in the global brands world but the company was a darling of the stock exchange for years as it picked up a string of unwanted brands from other food companies and revived them. Its most famous are probably Mr Kipling cakes and Hovis bread. It also built a [...]
Posted in Agencies, Clients, Finance, News | Tagged 101, cadbury, food prices, hovis, M&S pie contract, marks & sepncer, mr kipling, own label, Phil Rumbol, premier foods, price increases, stock exchange, Tesco, tesco buyers
By Stephen Foster on April 12, 2011
It’s not just former Cadbury marketing director Phil Rumbol’s agency of course, the other partners are Fallon refugees Richard Flintham, Laurence Green and Mark Elwood plus financial director Steve Waring from Saatchi & Saatchi. But Rumbol, the marketer who commissioned Cadbury’s Gorilla ad (from Fallon) and before that earned a huge reputation as a brave [...]
Posted in Agencies, Clients, Creative, News | Tagged 101, cadbury, fallon, french connection, gorilla ad, Laurence Green, Mark Elwood, mother, mr kipling, Phil Rumbol, publicis groupe, Richard Flintham, Steve Waring, the art fund, wieden+kennedy, WPP
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