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VCCP's Meerkats for comparethemarket.com tops Nielsen's poll of most-liked British TV ads

VCCP’s Meerkats for comparethemarket.com tops Nielsen’s poll of most-liked British TV ads

By Stephen Foster on December 30, 2012

Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese. [...]

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