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Facebook begins PR fightback with David Jones and Keith Weed - but stock analysts tell different story

Facebook begins PR fightback with David Jones and Keith Weed – but stock analysts tell different story

By Paul Simons on May 25, 2012

It looks like embattled Facebook has pulled a PR rabbit out of the hat in double quick time – ‘with a little help from my friends’ as the Beatles sang. In a previous opinion piece on the Facebook IPO saga I commented on what I saw as poor communication from FB which is a weakness [...]

Posted in Agencies, Clients, Finance, Media, News, PR | Tagged analysts' estimates, client council, david jones, facebook, financial times article, ipo, Keith Weed, Mark Zuckerberg, morgan stanley, paul simons casio calculator, roi, starmine, stock valuation, virgin pr, zucked, zuckerberg share sale

If you look really hard at the numbers Facebook is worth 'just' $21bn (not $104bn)

If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)

By Paul Simons on May 23, 2012

According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts has issued a subpoena to Morgan Stanley as part of an investigation in to FB’s [...]

Posted in Finance, Media, News | Tagged $104bn, apple, brandz, facebook, google, investors, ipo, iPod, istrategy london, Mark Zuckerberg, morgan stanley, multiples, p/e ratios, Paul Simons, valuation, wall street

Sir Martin peers into his crystal ball and says 2012 is going to be OK(ish)

Sir Martin peers into his crystal ball and says 2012 is going to be OK(ish)

By Stephen Foster on November 18, 2011

WPP will increase its sales by four per cent next year CEO Sir Martin Sorrell says, to just over £10bn. This compares with a sales increase of just over six per cent this year (2011) so hardly joy unconfined but not a disaster either. “A couple of months ago had you said to me what [...]

Posted in Agencies, Finance, News, Research | Tagged acquisitions, barcelona media conference, gfk, Interpublic, ipsos, kantar, morgan stanley, omnicom, profits, publicis groupe, research, sales, Sir Martin Sorrell, tns, WPP

StrawberryFrog agency looks for a buyer

StrawberryFrog agency looks for a buyer

By Stuart Smith on November 4, 2011

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously named after a colourful, nippy and spectacularly poisonous Latin American amphibian – was founded in [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged amsterdam, BlackBerry, brazil, digital, heineken, morgan stanley, movement marketing, Neil Smelser, New York, pampers, pfizer, procter & gamble, publicis groupe, sao paulo, Scott Goodson, search for buyer, sociologist, strawberryfrog, Stuart Smith

Internet guru Mary Meeker asks: where are the iconic online campaigns?

Internet guru Mary Meeker asks: where are the iconic online campaigns?

By Stephen Foster on December 1, 2010

And there aren’t a lot of them are there? Mary Meeker is the Morgan Stanley analyst whose views on the internet drive investment into (and out of) internet companies. Her point here is that online advertising, for all its growing share of the global ad market, has singularly failed to produce ‘iconic’ campaigns, the ones [...]

Posted in Media, News | Tagged iconic campaigns, Mary Meeker, morgan stanley, online advertising, X-Factor

Queen of the Net Mary Meeker predicts new online ad boom

Queen of the Net Mary Meeker predicts new online ad boom

By Stephen Foster on June 10, 2010

That’s Morgan Stanley’s internet analyst Mary Meeker who told a conference in New York that online advertising is due for another huge boost based on figures showing that it takes just 13 per cent of US adspend although it accounts for 28 per cent of media viewing. The comparable figures for TV are 39 per [...]

Posted in Media, News | Tagged apple, google, Mary Meeker, morgan stanley, online ad spend

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