Browse: Home / moreaboutadvertising

moreaboutadvertising

Business Insider has named us (OK, me) as one of the adworld's 22 most influential bloggers

Business Insider has named us (OK, me) as one of the adworld’s 22 most influential bloggers

By Stephen Foster on July 11, 2012

Which is very nice, so thanks to them. We like Business Insider too, especially as it employs that prince among hacks Jim Edwards who’s so good at unearthing gems about the marcoms giants’ cunning wheezes. Here’s what they say. Why we like it: If excessive detail about the ins and outs of the U.K. adbiz [...]

Posted in , , | Tagged , , , , , ,

What a busy week: Facebook IPO fiasco, Adam & Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren't we on Google News?

What a busy week: Facebook IPO fiasco, Adam & Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren’t we on Google News?

By Stephen Foster on May 25, 2012

OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the millions of others who bought into the massively over-priced IPO. This is just Wall Street [...]

Posted in , , , , , | Tagged , , , , , , , , , , , , , , , , , , , , , , , ,

Is Brand Republic planning a Murdoch-style pay wall?

By Stephen Foster on June 15, 2010

Well we only ask because the Haymarket Publishing-owned free advertising, marketing and media website is undergoing a revamp and, as a key part of this, is also planning to get all readers to register. This is usually a prelude to putting some site content behind a pay wall, as The Times and Sunday Times are [...]

Posted in , | Tagged , , , ,