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By Stephen Foster on May 1, 2012
Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. The account is worth about $200m. Publicis Groupe’s Saatchi & Saatchi has held on to [...]
Posted in Agencies, Clients, News | Tagged Andy England, chevrolet, commonwealth agency, coors brands, draft fcb, ford, Interpublic, Joel Ewanick, miller coors, miller lite, molson coors, news coprporation, Pepsi, saatchi & saatchi, sab miller, sc johnson, Sir Martin Sorrell, team wpp, Vodafone, WPP
By Stephen Foster on November 15, 2011
Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with some notable work from Belgium’s Duval Guillaume Modem. Now JWT Hong Kong has won a [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, cannes, Carlsberg, commarco, duval gullaume modem, fold7, heineken, jwt hong kong, molson coors, probably the best lager, samsonite, scholz & friends, spikes, wieden+kennedy amsterdam, WPP
By Stephen Foster on October 14, 2011
Crispin Porter creative director Craig Miller, one of the people behind the celebrated Domino’s Pizza ‘turnaround’ in the US, is joining Chime Communications-owned VCCP in the UK. Five years ago Domino received a huge amount of flak after a viral video showed nasty things finding their way into its pizzas and this prompted much of [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, chime communications, Craig Miller, crispin porter, Domino's Pizza, easyJet, international expansion, JWT, London, Lord Bell, maccann ericksob, mini networks, molson coors, mother, New York, saatchi & saatchi, ted bates, turnaround, vccp
By Stephen Foster on October 4, 2011
Beer accounts have always been the most sought-after creative brief (you can indulge your laddish tendencies with the client’s wholehearted approval) but there some especially good examples around at the moment, like Wieden+Kennedy Amsterdam for Heineken and VCCP for Molson Coors. And then there’s the celebrated Andes ads from Argentina’s Del Campo Nazca Saatchi & [...]
Posted in Agencies, Clients, Creative, News | Tagged 1973, andes, Carlsberg, duval guillaume modem, heineken, kmp, molson coors, Orson Welles, probably the best lager in the world, saatchi & saatchi, that calls for a carlsberg, vccp, wieden+kennedy amsterdam
By Stephen Foster on October 3, 2011
Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take the surprisingly cheap and cheerful approach shown here – a kind of Butlins for Europe [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, bartle bogle hegarty, british airways, carling, Carolyn McCall, chime, comparethemarket.com, coors light, easyJet, Elaine Constantine, europe by easyjet campaign, fastjet, first dividend, guardian media group, meerkats, molson coors, new campaign, Peter Duffy, photographs, ryanair, Sir Stelios Haji-Ioannou, vccp, virgin atlantic
By Stephen Foster on September 20, 2011
Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson Coors recently switched the business from Beattie McGuinness Bungay (who had essayed a spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged Alice Gold, beattie mcguinness bungay, Bill Fury, carling, carling black label, chime, guinness, journey to refreshment, lads ads, meerkats, molson coors, rugby world cup, vccp, Walter Stern, wcrs, wondrous place
By Stephen Foster on July 5, 2011
All this beer stuff is getting interesting, the world’s finest agencies striving to outdo each other with wacky (sometimes funny) campaigns to try to persuade young drinkers that it’s worth paying a premium for image, let alone what’s in the bottle or tap. Now London’s VCCP, one of the big successes in the UK since [...]
Posted in Agencies, Clients, Creative, News | Tagged chime communications, coors light, heineken, Jean-Claude van Damme, Lord Bell, molson coors, mother, saatchi & saatchi creative heyday, stella artois, vccp, wieden+kennedy
By Stephen Foster on June 7, 2011
Surely some mistake? Carling, the venerable UK lager, is hardly a challenger brand is it? Well maybe it is these days, it’s a long time since it ruled the market on the back of the famous WCRS ‘Bet he drinks Carling Black Label’ campaign. VCCP Blue, an offshoot of Chime-owned VCCP, describes itself as ‘super [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, beattie mcguinness bungay, bet he drinks carling black label, bmb, carling, carling black label, challenger brand, chime, dambusters, fallon, molson coors, vccp, vccp blue, wcrs
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