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Vauxhall's new Adam goes way over the top with pitch to 'amazing' and 'unique' car buyers

Vauxhall’s new Adam goes way over the top with pitch to ‘amazing’ and ‘unique’ car buyers

By Stephen Foster on March 13, 2013

This is Vauxhall’s launch ad for the new Adam, a nifty-looking small car that’s majoring on the many ways movers and shakers can tailor it to their requirements (the way the car market’s going). And, in many ways, it’s a decent film for a car that seems to be making an impact. But it does [...]

Posted in Agencies, Clients, Creative, News | Tagged car launch, individual choice, microsoft surface, social media, tv ad, vauxhall adam

Microsoft unveils new 'no agency' Surface campaign

Microsoft unveils new ‘no agency’ Surface campaign

By Stephen Foster on October 18, 2012

All Microsoft is saying is that this launch ad for its new Surface iPad rival is directed by John Chu (presumably he wouldn’t do it without a credit). And that it’s nothing to do with Crispin Porter which is supposed to be handling the imminent and humungous Windows 8 launch. Nor any other agency apparently. [...]

Posted in Agencies, Clients, Creative, News | Tagged crispin porter, iPad, John Chu, microsoft surface, tablet computer

Google readies knockout blow at Apple's iPad with $199 Nexus 7 tablet

Google readies knockout blow at Apple’s iPad with $199 Nexus 7 tablet

By Angie Dean on June 28, 2012

The tablet computer wars are getting interesting with Google announcing the launch of the Nexus 7 tablet, priced in the US at the Amazon Kindle level of $199, but containing a lot more software goodies including its own version of Apple’s Siri voice ‘concierge.’ The move follows Microsoft’s attempt to segment the tablet market, dominated [...]

Posted in Agencies, Clients, Finance, News | Tagged apple, google, iPad, kindle, microsoft surface, nexus 7, nexus q, tablet wars

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