By Stuart Smith on July 25, 2012
It would be nice to think that Johnson & Johnson’s newly announced review of its £1.7bn annual advertising spend was driven by a need for greater creative consistency. But it isn’t. Money’s the thing – saving it that is. J&J may be one of the world’s biggest brands, but it’s also a company in trouble. [...]
Posted in Agencies, Clients, Creative, Finance | Tagged advertising account review, akqa, bbdo, ddb, dentsu, deutsch, Euro RSCG, havas, Interpublic, johnson & johnson, JWT, Lowe, mdc, Michael Roth, Michael Sneed, omnicom, publicis groupe, r/ga, razorfish, the martin agency, WPP
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