By Stephen Foster on January 26, 2012
This time it’s Mother’s New York branch that’s enlisting noise on behalf of its clients, this time to more purpose than some of its current UK work for Moneysupermarket.com. US store group JC Penney, hit by falling sales, recently split with Saatchi & Saatchi and new president Michael Francis announced that from here on in [...]
Posted in Agencies, Clients, Creative, News | Tagged JC Penney, Michael Francis, moneysupermarket.com, mother new york, saatchi & saatchi, sales, spoof ads
By Stephen Foster on January 9, 2012
It’s all change in US retailing at the moment: in between Christmas and New Year JC Penney’s new president Michael Francis dumped Saatchi & Saatchi from its $1.25bn account, citing an apparent preference for using a bigger roster of smaller agencies including Peterson Milla Hooks. Now Target, the number two US discounter behind Walmart and [...]
Posted in Agencies, Clients, Creative, News | Tagged JC Penney, Michael Francis, peterson milla hooks, saatchi & saatchi, Susan Hoffman, target, us retailers, walmart, wieden+kennedy portland
By Staff on December 29, 2011
The week between Christmas and New Year may be a good time to bury bad news but losing the $1.3bn JC Penney US department stores account is hardly the way Saatchi & Saatchi would have wished to enter 2012. JCP moved its whopper account in Saatchi in 2006 from DDB, after the company’s senior executives [...]
Posted in Agencies, Clients, News | Tagged falling sales, JC Penney, kevin roberts, lovemarks, Michael Francis, mother new york, peterson milla hooks, pmk-bnc, saatchi & saatchi, target
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