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Holler wins Mercedes UK social media account

Holler wins Mercedes UK social media account

By Angie Dean on June 10, 2012

London agency Holler has beaten off competition from Mercedes above-the-line agency AMV/BBDO, Weapon 7 and seven others to be placed in charge of social strategy and execution for Mercedes-Benz UK. The appointment has been made to help Mercedes-Benz UK engage with a younger customer base by focusing on Facebook, YouTube and Twitter. Holler is best-known [...]

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Carl Benz was right and Kaiser Bill completely wrong - so we have 125 years of Mercedes

Carl Benz was right and Kaiser Bill completely wrong – so we have 125 years of Mercedes

By Stephen Foster on March 10, 2011

“I believe in the horse,” quoth Kaiser Wilhelm ll, “the automobile is a temporary phenomenon.” Well Kaiser Bill, largely responsible for starting the First World War, was one of the most stupid and dangerous people ever to appear on the planet so it’s hardly surprising that he failed to see the importance of the omnipresent [...]

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The iPad breaks into the corporate world

The iPad breaks into the corporate world

By David O'Reilly on August 25, 2010

Further good news for Apple. The iPad looks set to rival the Blackberry as the must-have corporate gizmo, judging by the latest research from Forresters, which found that as well as the expected consumer excitement over the device, companies are starting to use iPad for serious sales and information purposes. Mercedes-Benz has brought in iPads [...]

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