By Stephen Foster on June 24, 2011
Which will prompt a Gallic chuckle or two from Havas chairman Vincent Bollore and his cronies. What is perfidious Albionite Sir Martin up to now, they’ll think. Trying to discover our intentions? Winding up Maurice Levy at Publicis Groupe? Aegis, the world’s biggest independent media buyer, is in talks to sell its market research arm [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, guardian, havas, ipsos, Jerry Buhlmann, Maurice Levy, mediacom, mindshare, omnicom, publicis groupe, Sir Martin Sorrell, synovate, tns, Vicent Bollore, WPP
By Angie Dean on June 13, 2011
WPP CEO Sir Martin Sorrell has been chatting to Bloomberg Television and confirmed that his company will spend £200m on acquisitions this year (double its ‘usual’ £100m). £100m hasn’t been the norm for very long, in 2008 WPP spent £1.1bn buying research firm TNS as well as snapping up various other trifles. So far this [...]
Posted in Agencies, Finance, Media, News | Tagged acquisitions limit, advertising agencies, aegis, bloomberg television, commarco, havas, ipsos, kinetic, mediacom, mindshare, posterscope, publicis groupe, scholz & friends, Sir Martin Sorrell, synovate, Vincent Bollore, WPP
By Staff on March 7, 2011
James Morris is the new head of WPP-owned MediaCom Beyond Advertising (MBA), the giant media agency’s content division now being rolled out from Europe around the world. Morris is the former director of digital strategy and content at award-winning production company TwoFour where he worked on projects for Audi, Home Box Office, drug giant GSK [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged branded content, James Morris, life on mars, mad men, mediacom, mediacom beyond advertising, social media, sopranos, twofour
By Stephen Foster on February 18, 2011
Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: firstly the gestation period for any TV show is long and tortuous, particularly in the [...]
Posted in Agencies, Clients, Media, News | Tagged Allan Rich, hewlett-packard, James Morris, mediacom, mediacom beyond advertising, saatchi & saatchi, Simon Cowell, the media business, unilever, X-Factor
By Stephen Foster on January 11, 2011
WPP boss Sir Martin Sorrell isn’t one to fall asleep over the holiday period and, hard on the heels of ditching Doug Checkeris as US CEO of Mediacom after losing the GSK account to PHD, Paul Taaffe, global CEO of WPP-owned PR giant Hill & Knowlton is on his bike. WPP merged Hill & Knowlton [...]
Posted in Agencies, News, Politics, PR | Tagged dewey square, Doug Checkeris, global counsel llp, gsk, Hill & Knowlton, Jack Martin, mediacom, Paul Taaffe, Peter Mandelson, politics to business, public strategies, Sir Martin Sorrell, WPP
By Stephen Foster on January 4, 2011
MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s Ad Age’s report: After a string of major account losses, WPP’s GroupM today announced that [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, Doug Checkeris, gsk, Harvey Goldherz, mediacom, mediaedge, mindshare, omnicom, phd, WPP
By Stephen Foster on December 20, 2010
By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, not so long ago seen as the runt of the (two pig) Omnicom media litter [...]
Posted in News | Tagged Andrew McLean, David Pattison, gap, glaxosmithkline, John Ayling, Jonathan Durden, media planning group, mediacom, Nick Horswill, omd, omnicom, phd, starcom, WPP
By Staff on August 6, 2010
The Prudential is one of the world’s biggest insurance companies but it isn’t an A-list advertiser. It might have been if its ambitious bid for bust US insurance giant AIG’s Asian business had gone ahead, but it didn’t. So, confined (for now) to its UK heartland, it’s appointed independently-owned UK media agency John Ayling Associates [...]
Posted in Agencies, Media, News | Tagged John Ayling, john ayling associates, mediacom, prudential
By Stephen Foster on June 30, 2010
Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often flagged as the saviour for terrestrial broadcasters across the world, accounted for just $3.61bn, a [...]
Posted in Media, News, Research | Tagged branded entertainment, liquid thread, mediacom, mindshare, pq media, product placement
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