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media arts lab

Can new Adidas agency TBWA compete with world champs Nike and W+K at Brazil 2014?

Can new Adidas agency TBWA compete with world champs Nike and W+K at Brazil 2014?

By Stephen Foster on May 10, 2012

And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future

iCrossing creative boss Patrick Stern raids old agency R/GA as he boosts creative line-up

iCrossing creative boss Patrick Stern raids old agency R/GA as he boosts creative line-up

By Staff on May 1, 2012

Hearst-owned digital agency iCrossing has made a big move to strengthen its creative credentials by hiring five senior creatives as ECDs in its New York and San Francisco offices. The moves follow the appointment of Patrick Stern (pictured) as iCrossing CCO from rival agency Interpublic-owned R/GA in December last year. Stern also worked in TBWA [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged cosmopolitan, Dylan DiBona, hearst, icrossing, Interpublic, Jeff Weston, Ken Hamm, media arts lab, Patrick Bennett, Patrick Stern, Paul Beddoe-Stephens, r/ga

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