By Giles Keeble on October 28, 2012
The UK IPA Effectiveness Awards, due to be announced late tonight, have value but should be handled with care. The studies make a business case for advertising. The Gunn Report sets out to establish a link between business success and creativity. It is good to see that IPA winners are sometimes also creative award winners. [...]
Posted in Agencies, Analysis, Clients, News, Research | Tagged business case for advertising, gunn report, ipa effectiveness awards, Jeremy Bullmore, measurement, planning, pre-testing
By James Charlton on August 12, 2011
The UK culture secretary Jeremy Hunt has released a map of 65 potential new ‘hyper-local’ television stations that could operate in the UK. The Government expects that most big cities, as well as towns such as Haverfordwest, Barnstaple and Poole, could viably host local TV. Local television has been a long-term Conservative Party goal, but [...]
Posted in Media, News, Politics | Tagged 000 budgets, barnstaple, channel m, culture secretary, guardian, Jeremy Hunt, limited content, manchester, Mark Dodson, measurement, poole, uk local tv, £500
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