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	<title>More About Advertising &#187; Maurice Levy</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<item>
		<title>Cannes Lions: WPP&#8217;s Sorrell in a spin over the chicken and egg question of creative and media</title>
		<link>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/</link>
		<comments>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 09:28:51 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[best creative people]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[creatively effective solutions]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=67370</guid>
		<description><![CDATA[Is usually omniscient WPP boss Sir Martin Sorrell struggling a bit to work out what he actually thinks? It&#8217;s the Cannes Lions adfest next week and Campaign has, rather enterprisingly, prised their views about the festival from the four big marcoms bosses &#8211; Sorrell, Omnicom&#8217;s John Wren, IPG&#8217;s Michael Roth and Maurice Levy of Publicis. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/06/cannes-lions-wpps-sorrell-in-a-spin-over-the-chicken-and-egg-question-of-creative-and-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>One up to Maurice Levy over WPP as he hires axed JWT creative Bobby Pawar for Publicis in Asia</title>
		<link>http://www.moreaboutadvertising.com/2013/05/one-up-to-maurice-levy-over-wpp-as-he-hires-axed-jwt-creative-bobby-pawar-for-publicis-in-asia/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/one-up-to-maurice-levy-over-wpp-as-he-hires-axed-jwt-creative-bobby-pawar-for-publicis-in-asia/#comments</comments>
		<pubDate>Fri, 31 May 2013 19:43:02 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Bobby Pawar]]></category>
		<category><![CDATA[female celebs]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[goafest]]></category>
		<category><![CDATA[jwt india]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[unofficial ads]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66698</guid>
		<description><![CDATA[Publicis Groupe&#8217;s Maurice Levy and WPP&#8217;s Sir Martin Sorrell don&#8217;t exactly get on and now Le Grand Maurice has aimed a painful kick in the creative goolies at his old enemy by hiring defenestrated JWT India creative Bobby Pawar as the new CCO of Publicis Worldwide in South Asia. Pawar fell on his sword at [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/one-up-to-maurice-levy-over-wpp-as-he-hires-axed-jwt-creative-bobby-pawar-for-publicis-in-asia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>WPP&#8217;s Sorrell places his bets on new media &#8211; and it&#8217;s Google&#8217;s YouTube not Facebook or Twitter</title>
		<link>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:10:33 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
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		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[starcom mediavest]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64769</guid>
		<description><![CDATA[The most interesting thing about WPP Group&#8217;s first quarter financial results were not the numbers, but its chief executive&#8217;s obiter dicta. The numbers themselves were a curate&#8217;s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Levy lays out tantalising glimpse of Publicis future</title>
		<link>http://www.moreaboutadvertising.com/2013/04/levy-lays-out-tantalising-glimpse-of-publicis-future/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/levy-lays-out-tantalising-glimpse-of-publicis-future/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 10:49:53 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[ad exchanges]]></category>
		<category><![CDATA[akqa]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[Jean-Yves Naouri]]></category>
		<category><![CDATA[lbi]]></category>
		<category><![CDATA[london confab]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64407</guid>
		<description><![CDATA[What are we to make of Maurice Levy&#8217;s musings about his and Publicis Groupe&#8217;s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The first was that he would have stepped down by 2018 (by which time he will [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/levy-lays-out-tantalising-glimpse-of-publicis-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omnicom has the same Europe blues as Publicis Groupe &#8211; only rather more of them</title>
		<link>http://www.moreaboutadvertising.com/2013/04/omnicom-has-the-same-europe-blues-as-publicis-groupe-only-rather-more-of-them/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/omnicom-has-the-same-europe-blues-as-publicis-groupe-only-rather-more-of-them/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 08:57:06 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[akqa]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[John Wren]]></category>
		<category><![CDATA[kantar]]></category>
		<category><![CDATA[lbi]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Q1 2013]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64216</guid>
		<description><![CDATA[Investors prefer companies to be boring when it comes to announcing quarterly results and the marcoms gang looks unlikely to disappoint them. Omnicom has followed Publicis Groupe in announcing more or less &#8216;as you were&#8217; figures for the first quarter of 2013; as you were in the sense of little or no overall growth compared [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/omnicom-has-the-same-europe-blues-as-publicis-groupe-only-rather-more-of-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the future looks good for old admen &#8211; if you don&#8217;t get turned out to grass aged 50</title>
		<link>http://www.moreaboutadvertising.com/2013/04/why-the-future-looks-good-for-old-admen-if-you-dont-get-turned-out-to-grass-aged-50/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/why-the-future-looks-good-for-old-admen-if-you-dont-get-turned-out-to-grass-aged-50/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 15:45:14 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[age]]></category>
		<category><![CDATA[Bob Willott]]></category>
		<category><![CDATA[david jones]]></category>
		<category><![CDATA[havas]]></category>
		<category><![CDATA[holding companies]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[ipa]]></category>
		<category><![CDATA[John Wren]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=63990</guid>
		<description><![CDATA[Whoever said advertising was a young person&#8217;s business? The conventional wisdom is that at 40, most ad executives would be advised to investigate a second career. And at 50, they&#8217;ll be positively clapped out and have &#8220;post-economic&#8221; freedom foisted upon them whether they like it or not. Superficially, membership statistics for the Institute of Practitioners [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/04/why-the-future-looks-good-for-old-admen-if-you-dont-get-turned-out-to-grass-aged-50/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What&#8217;s going on at Publicis Groupe&#8217;s DigitasLBi?</title>
		<link>http://www.moreaboutadvertising.com/2013/03/whats-going-on-at-publicis-groupes-digitaslbi/</link>
		<comments>http://www.moreaboutadvertising.com/2013/03/whats-going-on-at-publicis-groupes-digitaslbi/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 08:35:39 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Colin Kinsella]]></category>
		<category><![CDATA[digital agencies]]></category>
		<category><![CDATA[digitaslbi]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Tony Weisman]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=62648</guid>
		<description><![CDATA[Last year Publicis Groupe bought international digital agency LBi for $540m and, once the dust had settled, decided to merge it with Digitas, the Boston-based digital operation it bought in 2006 for a rather more eye-watering $1.3bn. Which made you think: why does it need LBi and Digitas if the two agencies do more or [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/03/whats-going-on-at-publicis-groupes-digitaslbi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Roth&#8217;s Interpublic finds itself back on the takeover menu &#8211; the a la carte version</title>
		<link>http://www.moreaboutadvertising.com/2013/03/michael-roths-interpublic-finds-itself-back-on-the-takeover-menu-the-a-la-carte-version/</link>
		<comments>http://www.moreaboutadvertising.com/2013/03/michael-roths-interpublic-finds-itself-back-on-the-takeover-menu-the-a-la-carte-version/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 18:12:34 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[IPG]]></category>
		<category><![CDATA[Jim Edwards]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[Michael Roth]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=62278</guid>
		<description><![CDATA[Then there were three? There are four big marcoms holding companies (if you exclude Dentsu which is still 90 per cent Japan as it waits for clearance from China to buy Aegis): WPP, Omnicom, Publicis Groupe and interpublic (IPG). Late last year all the chatter was that Publicis Groupe had made an informal approach for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/03/michael-roths-interpublic-finds-itself-back-on-the-takeover-menu-the-a-la-carte-version/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Publicis Groupe merges Digitas with LBi to create global digital super-agency</title>
		<link>http://www.moreaboutadvertising.com/2013/02/publicis-groupe-merges-digitas-with-lbi-to-create-global-digital-super-agency/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/publicis-groupe-merges-digitas-with-lbi-to-create-global-digital-super-agency/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 08:33:49 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Finance]]></category>
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		<category><![CDATA[Bob Lord]]></category>
		<category><![CDATA[digitas]]></category>
		<category><![CDATA[kitcatt nohr digitas]]></category>
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		<category><![CDATA[Luke Taylor]]></category>
		<category><![CDATA[Marc Nohr]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[publicis groupe]]></category>
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		<category><![CDATA[rosetta]]></category>
		<category><![CDATA[Stephen Beringer]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59930</guid>
		<description><![CDATA[Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest outside America) with Digitas which is massive in the States. LBi&#8217;s Luke Taylor will be [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/publicis-groupe-merges-digitas-with-lbi-to-create-global-digital-super-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts</title>
		<link>http://www.moreaboutadvertising.com/2013/01/publicis-groupebbh-deal-starts-to-unravel-as-key-agency-neogama-loses-two-biggest-accounts/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/publicis-groupebbh-deal-starts-to-unravel-as-key-agency-neogama-loses-two-biggest-accounts/#comments</comments>
		<pubDate>Wed, 30 Jan 2013 16:13:43 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[Alexandre Gama]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[bradesco]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[Jean-Yves Naouri]]></category>
		<category><![CDATA[Maurice Levy]]></category>
		<category><![CDATA[mccann]]></category>
		<category><![CDATA[neogama]]></category>
		<category><![CDATA[omo]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[unilever]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59569</guid>
		<description><![CDATA[Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/publicis-groupebbh-deal-starts-to-unravel-as-key-agency-neogama-loses-two-biggest-accounts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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