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SEC investigates choice of Mother New York to handle Chevrolet 100th anniversary ad campaign

SEC investigates choice of Mother New York to handle Chevrolet 100th anniversary ad campaign

By Stuart Smith on May 27, 2012

These days, General Motors advertising seems more adept at making the headlines than selling metal. Two days ago GM was forced to report to the Securities and Exchange Commission, which regulates the corporate governance of publicly-quoted companies, that it had inadvertently awarded a $600,000 ad contract to an agency where the wife of chief financial [...]

Posted in Agencies, Clients, Creative, News, Politics | Tagged 100th anniversary, cfo, chevrolet, company silos, conflict of interest, coo, Dan Ammann, general motors, marriage, mother new york, Pernilla Ammann

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