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Mark Zuckerberg

Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe

Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe

By Stephen Foster on May 8, 2013

Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the [...]

Posted in Agencies, Clients, Media, News | Tagged b&q, Carolyn Everson, europe head, facebook, ipa president, karmarama, Mark Zuckerberg, Nicola Mendelsohn, Sheryl Sandberg | Leave a response

We're a mobile company now claims embattled Facebook boss Mark Zuckerberg

We’re a mobile company now claims embattled Facebook boss Mark Zuckerberg

By Staff on September 12, 2012

Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his company had got it wrong in trying to develop its own mobile offering instead of [...]

Posted in Clients, Finance, Media, News | Tagged android, app, facebook, iPhone, ipo, Mark Zuckerberg, mobile

Mark Zuckerberg loses half his paper fortune as Facebook shares continue slide

Mark Zuckerberg loses half his paper fortune as Facebook shares continue slide

By Stephen Foster on August 17, 2012

Facebook’s financial fortunes go from bad to worse with its shares dropping at one stage to $19.67, about half the offer price, as investors who bought in before the massive IPO were allowed to sell a tranche of 271m shares. These investors (whose number includes agency group Interpublic) were allowed to sell for the first [...]

Posted in Finance, Media, News | Tagged facebook, ipo, Mark Zuckerberg, mobile, price slump, share sales

Facebook share slide requires emergency treatment

Facebook share slide requires emergency treatment

By Stephen Foster on August 3, 2012

My friend George Parker thinks McCann Worldgroup boss Nick Brien is angling for a job at Facebook. If he is he’s better get a move on and forget all that gardening leave nonsense because post-IPO Facebook really is beginning to resemble a road crash and needs all the help it can get. Slowing growth and [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged facebook, George Parker, Mark Zuckerberg, Nick Brien, Paul Simons, share slide

Joel Ewanick's sudden exit from GM shows the perils of the CMO danger zone

Joel Ewanick’s sudden exit from GM shows the perils of the CMO danger zone

By Paul Simons on July 31, 2012

The departure of Joel Ewanick as CMO of General Motors (pictured) is a sudden and unexpected move not helped by the comment from GM: “.. he failed to meet the expectations that a company has of an employee.” Hmmm, not sure what that is code for. I do not have the remotest clue about why [...]

Posted in Agencies, Clients, Finance, News | Tagged cadbury, facebook, general motors, Joel Ewanick, Mark Zuckerberg, Steve Ridgeway, virgin atlantic

Coke and Colgate back new $1m mobile research

Coke and Colgate back new $1m mobile research

By Staff on July 16, 2012

Mobile marketing is the new big thing, everyone says so: Mark Zuckerberg (ruefully as he doesn’t have enough of it), new Talon supremo Eric Newnham and possibly people who are even more influential (assuming there are any). So this big new $1m research project should be important. Rather than to try to decipher the thicket [...]

Posted in Clients, Media, News, Research | Tagged coca-cola, colgate-palmolive, Eric Newnham, Greg Stuart, Mark Zuckerberg, mobile marketing association, mobile marketing research study, smox.me, talon

Facebook begins PR fightback with David Jones and Keith Weed - but stock analysts tell different story

Facebook begins PR fightback with David Jones and Keith Weed – but stock analysts tell different story

By Paul Simons on May 25, 2012

It looks like embattled Facebook has pulled a PR rabbit out of the hat in double quick time – ‘with a little help from my friends’ as the Beatles sang. In a previous opinion piece on the Facebook IPO saga I commented on what I saw as poor communication from FB which is a weakness [...]

Posted in Agencies, Clients, Finance, Media, News, PR | Tagged analysts' estimates, client council, david jones, facebook, financial times article, ipo, Keith Weed, Mark Zuckerberg, morgan stanley, paul simons casio calculator, roi, starmine, stock valuation, virgin pr, zucked, zuckerberg share sale

If you look really hard at the numbers Facebook is worth 'just' $21bn (not $104bn)

If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)

By Paul Simons on May 23, 2012

According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts has issued a subpoena to Morgan Stanley as part of an investigation in to FB’s [...]

Posted in Finance, Media, News | Tagged $104bn, apple, brandz, facebook, google, investors, ipo, iPod, istrategy london, Mark Zuckerberg, morgan stanley, multiples, p/e ratios, Paul Simons, valuation, wall street

What BrandZ tells us about Facebook's flagging IPO

What BrandZ tells us about Facebook’s flagging IPO

By Paul Simons on May 23, 2012

I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]

Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street

Facebook IPO hit by General Motors ad switch

Facebook IPO hit by General Motors ad switch

By Stephen Foster on May 16, 2012

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is preparing for its eagerly-awaited IPO on Thursday which is expected to value the company at [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged advertising, Carolyn Everson, chevrolet, commonwealth agency, facebook, facebook ipo, general motors, global cmo, goodby silverstein, google, Interpublic, Joel Ewanick, linkedin, Mark Zuckerberg, mccann, omnicom, twitter

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