The follies of the UK’s coalition government know no bounds and now this collection of muppets – who promised a ‘bonfire of the quangos’ when it came into power in 2010 – has produced a procurement system for agencies that would force any sensible and self-respecting agency to tell them to bog off. Before the [...]
Ambulance-chasing ads drive you up the wall if, like me, you end up watching too many digital channels of an afternoon as you escape from the computer before commencing the evening’s entertainments. But Now, the agency we forecast might become Then, has made its debut with a chirpy ad for one such company, Claims Direct. [...]
An amusing industry spat has broken out between the Chartered Institute of Marketing and just about everyone else over the way the industry has been handling the vexed issue of marketing to children. One year into the Bailey era, the CIM has released research that apparently shows 85% of parents are unaware of the Government-sponsored [...]
Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m supermarket account from long-serving TBWA Manchester to Leo Burnett. Not so long ago the notion [...]
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from Dare plus Mr Kipling, four of its eight new so-called ‘Power Brands.’ Carr-less Dare loses [...]
Upmarket grocer Waitrose may be arguably Britain’s most successful retailer at the moment but it’s made a right hash of its advertising arrangements recently, first departing MCBD/Dare to follow creatives Ken Hoggins and Jeremy Carr to Mark Lund’s new start-up Now and then shipping out rapidly for Bartle Bogle Hegarty when Carr chose to join [...]
The last year and a bit has been a turbulent time for the UK government’s communicators. It was always likely to be the case, with the coalition government wielding its new broom. A haze of resignations, slightly fewer appointments, U-Turns and the promise of gargantuan spending cuts invites the question, just what on earth is [...]
Poor Mark Lund, formerly of DLKW, has taken a few heavy hits recently including the decimation by the coalition government of his former fiefdom the COI. But his new agency Now has just been hit by a hammer blow as founding client Waitrose has shifted the £25m account to Bartle Bogle Hegarty after just three [...]
Kevin Brennan, until recently the highly-respected marketing director at Kellogg’s UK, is now the CEO of Quorn Foods and he’s awarded his £6m ad budget to start-up agency Quorum, formed by veteran agency creatives Simon Collins from Euro RSCG and Billy Mawhinney, from just about everywhere including JWT and Leo Burnett. The business moves from [...]
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