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WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

By Stephen Foster on January 22, 2013

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir Martin Sorrell. Sorrell intervened in early January after correctly determining that what started as a [...]

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The strange case of WPP, GroupM, Channel 4 and the disappearing Evening Standard story

The strange case of WPP, GroupM, Channel 4 and the disappearing Evening Standard story

By Stephen Foster on January 14, 2013

“Sir Martin Sorrell, boss of the world’s largest advertising group WPP, has been forced into a humiliating climbdown after failing to strongarm …” began a story in Friday’s London Evening Standard – and then, all of a sudden, it disappeared (from the internet anyway). The subject of SMS’s alleged strongarming was, of course, UK broadcaster [...]

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WPP's GroupM will do a deal with Channel 4 - but what they're arguing about is position not price

WPP’s GroupM will do a deal with Channel 4 – but what they’re arguing about is position not price

By Stephen Foster on December 20, 2012

Despite reports to the contrary WPP’s media negotiating behemoth Group M will do a deal with UK terrestrial broadcaster Channel 4, thereby guaranteeing about 27 per cent of its revenue. Which is obviously good news for C4, which would be up shit creek without a paddle if the GroupM deal didn’t happen. And also for [...]

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