By Stephen Foster on March 25, 2011
Unilever global CMO Keith Weed said recently that he wanted partnerships of traditional and digital agencies to handle the company’s worldwide business (preferably under the same ownership) and Interpublic’s Lowe and Partners and its fast-growing US-based digital agency Huge have duly partnered to handle cleaning products Cif and Sunlight around the world. At the same [...]
Posted in Agencies, Clients, News | Tagged Aad Kujper, alfred, becel, cif, ddb, flora, Helen Bell, Keith Weed, lowe and partners, Lowe London, lowe worldwide, Marcel van Wing, ogilvy & mather, sunlight, tribal ddb, unilever
By Stephen Foster on February 4, 2011
Marcel van Wing and creative Aad Kuijper (pictured) quit Lowe & Partners in the Netherlands two years ago to set up creative hot shop Alfred, much to the disappointment of Unilever it would seem. Roster-bound Unilever, headquartered in Rotterdam and London, has now brokered a deal that has seen the formation of Alfred@Lowe, allowing it [...]
Posted in Agencies, Clients, News | Tagged Aad Kuijper, alred, Interpublic, lever international advertising services, lintas, London, lowe & partners, Marcel van Wing, rotterdam, Sir Frank Lowe, ssc&b lintas, Tony Wright, unilever
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