By Stephen Foster on June 14, 2012
Here’s a great Latin American ad for Coca-Cola, done without an agency it seems. And who’s the boy behind it, well none other than our old friend Martin Mercado, the creative director of Y&R Argentina who rattled the cages of WPP boss Sir Martin Sorrell, British foreign secretary William Hague and many others with his [...]
Posted in Agencies, Clients, Creative, News, Politics | Tagged coke ad, falklands islands, landia, malvinas, Martin Mercado, olympics, production company, Sir Martin Sorrell, William Hague, WPP, y&r argentina
By Stephen Foster on May 7, 2012
Y&R global CEO David Sable (pictured) sends me this message about the controversy over the Y&R Argentina ad for the Argentine government featuring one of its Olympic athletes making an unscheduled training trip to Port Stanley, capital of the British-owned Falklands Islands or Argentina’s Malvinas, depending on your point of view. In the ad the [...]
Posted in Agencies, Clients, News, Politics | Tagged apology, argentina, argentina government ad, David Sable, falkland islands, falklands war, malvinas, Margaret Thatcher, Martin Mercado, olympics, Ronald Reagan, south atlantic, war memorial, world cup, WPP, y&r
By Stephen Foster on May 4, 2012
When we first saw this ad by the Argentina government labouring its grievance over the Falklands/Malvinas we kind of assumed it hadn’t been produced by a big agency network. That way madness (and loss of jobs) lies. But in fact it was produced by Y&R Argentina, which has had the top bods at Y&R and [...]
Posted in Agencies, Clients, News, Politics, PR | Tagged argentina government ad, falklands islands, malvinas, Sir Martin Sorrell, war memorial, WPP, y&r argentina
By Stephen Foster on May 4, 2012
This is a first, an undercover commercial made as an instrument of foreign policy. Made by the Argentine government, it shows hockey player Fernando Zylberberg training for the forthcoming London Olympics by going for an early morning run in Port Stanley, capital of the Falkland Islands (or Malvinas, if you’re Argentinian). This year is the [...]
Posted in Clients, News, Politics | Tagged 30th anniversary, argentina, falklands island, falklands war, Fernando Zylerberg, heathrow, hockey player, immigration, malvinas, military junta, undercover commercial
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