By Angie Dean on January 18, 2012
Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is called ‘Make something amazing.’ The results on offer aren’t exactly Heston Blumenthal but, first things [...]
Posted in Agencies, Clients, Creative, News | Tagged $50m campaign, cadbury, company split, cooking, Heston Blumenthal, kraft fresh take, make something amazing campaign, mcgarrybowen, southwest three cheese chicken
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