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New Newsworks survey reveals impressive print and online figures - but can they be turned into ads?

New Newsworks survey reveals impressive print and online figures – but can they be turned into ads?

By Stephen Foster on September 12, 2012

My old pal Rufus Olins (left) has taken over as boss of UK newspaper marketing body Newsworks (geddit?) and not for Rufus the dreary business of managing (or promoting) decline. He’s launched a new survey, NRS PADD (print and digital data) which provides combined print and online readership figures for national newspaper brands, revealing 70 [...]

Posted in Clients, Finance, Media, News, Research | Tagged guardian, mail online, newsworks, nrs padd survey, print and online, Rufus Olins

UK's Newspaper Marketing Agency joins the digital age as Newsworks

UK’s Newspaper Marketing Agency joins the digital age as Newsworks

By Stephen Foster on May 21, 2012

Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is affecting the national press as much as any other medium. We need to start thinking [...]

Posted in Agencies, Clients, Media, News, Research | Tagged digital platforms, from newspapers to newsbrands, guardian, haymarket, mail online, newspaper marketing agency, newsworks, relaunch, Rufus Olins, uk newspapers, warc

Mail Online publishes wrong verdict in Amanda Knox murder case

Mail Online publishes wrong verdict in Amanda Knox murder case

By Stephen Foster on October 4, 2011

Embarrassing or what? For half an hour yesterday Mail Online, the Daily Mail’s website, published the wrong verdict in the Amanda Knox (pictured) murder case, namely that she had lost her appeal. The article also purported to describe the glee of delighted prosecutors, who weren’t delighted at all of course as the appeal trial revealed [...]

Posted in Media, News | Tagged Amanda Knox appeal, editor in chief, italian court, kensington high street, mail online, Martin Clarke, Paul Dacre, prosecutors, wrong verdict

Daily Mail's Kelvin MacKenzie hire signals epic final battle of the red tops among UK dailies

Daily Mail’s Kelvin MacKenzie hire signals epic final battle of the red tops among UK dailies

By Stephen Foster on July 2, 2011

Time was when there was a middle market in UK newspapers, the Daily Mail and Daily Express fighting over the millions of aspiring middle class readers who wouldn’t be seen dead buying the Sun or the Mirror, and didn’t have the time for the Daily Telegraph or The Times. But that time’s gone and there’s [...]

Posted in Media, News | Tagged associated newspapers, daily express, daily mail, hillsborough, Jonathan Rothermere, Kelvin MacKenzie, Kenny Dalglish, liverpool fans, mail online, middle market, New York Times, News International, Paul Dacre, Richard Littlejohn, Rupert Murdoch, the sun, the times

Daily Mail is winning in the UK online stakes - is a global business on the cards?

Daily Mail is winning in the UK online stakes – is a global business on the cards?

By Angie Dean on August 26, 2010

It’s interesting to see the apparent diversion in views about online between between the UK’s two mighty newspaper groups. Rupert Murdoch’s News Corporation has hitched its fortunes to paywalls on The Times and the Sunday Times even though, so far, there’s precious little evidence that many readers are prepared to pay for this content. Associated [...]

Posted in Media, News | Tagged daily mail, guardian, mail online, Martin Clarke, Rupert Murdoch, times paywall

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