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Wieden+Kennedy debuts eagerly-awaited 'Great Unknown' campaign for new Honda Civic

Wieden+Kennedy debuts eagerly-awaited ‘Great Unknown’ campaign for new Honda Civic

By Stephen Foster on January 31, 2012

And for once a campaign ad really is eagerly awaited because Honda has gained thousands of fans on YouTube and elsewhere with a succession of clever teaser games for the new Honda Civic from Wieden+Kennedy London. So has it been worth the wait? Actually it probably has been. The ad follows the ‘Great Unknown’ theme [...]

Posted in Agencies, Clients, Creative, News | Tagged ford focus, great unkown, honda civic, internet teaser games, japanese tsunami, lurpak lightest spreadable, wieden+kennedy london, Youtube

Wieden+Kennedy London aims new Lurpak Lightest squarely at foodies

Wieden+Kennedy London aims new Lurpak Lightest squarely at foodies

By Staff on January 16, 2012

Wieden+Kennedy London has unveiled its first work for Denmark’s Arla Foods’ with this campaign, “Be wonderful and wise,’ for new brand Lurpak Lightest Spreadable. It’s by way of Marks & Spencer ‘food porn’ with a gritty Honda-style voiceover, making the point that ‘lighter’ spreads are OK for keen foodies too. Creatives were Dan Norris, Ray [...]

Posted in Agencies, Clients, Creative, News | Tagged arla foods, be wonderful and wise, blink, Dan Norris, Dougal Wilson, honda, lurpak lightest spreadable, marks & spencer food porn, Ray Shaughnessy, voiceover, wieden+kennedy london

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