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Surely the logic of the Kraft split is to sell the US grocery business and become - Cadbury

Surely the logic of the Kraft split is to sell the US grocery business and become – Cadbury

By Stephen Foster on August 5, 2011

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point of the grocery brands? They account for about $16bn of sales from things like Mac [...]

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