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Billington Cartmell wins integrated Apprentice gig

Billington Cartmell wins integrated Apprentice gig

By Stephen Foster on May 15, 2012

The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find a wannabee tycoon who can put up with his unpleasant approach to business. In this [...]

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How long will it be before Lord Sugar says "you're fired" to struggling YouView executives?

How long will it be before Lord Sugar says “you’re fired” to struggling YouView executives?

By Stephen Foster on March 8, 2011

On the face of it Lord Sugar, formerly Alan Sugar of Amstrad and choleric star of the BBC show The Apprentice, has been brought into YouView, the attempt to create a connected TV service for Freeview viewers in the UK, to bang shareholders’ heads together. YouView’s dauntingly long list of shareholders includes the BBC, ITV, [...]

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Twitter frets over the impact of more Sponsored Tweets

Twitter frets over the impact of more Sponsored Tweets

By Angie Dean on February 17, 2011

Twitter is a media phenomenon but, as its predecessor in many ways Facebook has also found, the business of turning zillions of users into money is far from straightforward. A site called Digital D has unearthed a Twitter memo indicating it hopes to earn $100m from ads this year (rather modest actually) but is worried [...]

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Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

Gio Compario and Aleksander Orlov demonstrate the enduring strength of TV advertising

By David O'Reilly on December 6, 2010

The recent market performances of insurance brands comparethemarket.com and gocompare.com are a cheerful counter to all those gloomy predictions that the salami slicing of the internet, where in theory we can each be targeted individually with exactly what we’ve always desired, will see the end of mass advertising. These two have been so popular that [...]

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